Sep
06

Get Your Updated 12-Month LinkedIn Social Selling Plan

posted on September 6th, 2016 by Colleen McKenna in Social Selling,Sales,Your Network with 0 Comments

Welcome to our latest 12-Month LinkedIn Social Selling Plan update. More than 9,000 people have viewed, downloaded and hopefully, read and implemented our original 12-Month Social Selling Plan post in January and our Q2 Update. This plan can be followed verbatim or in parts; it’s up to you. The important thing is that you begin […]

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Aug
18

The #1 Way to Measure Your Social Selling Success

posted on August 18th, 2016 by Sydney Slavin in Social Selling,LinkedIn Tools | Apps,Quick Tips,Sales with 0 Comments

  “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects.   LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a break down of the […]

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Aug
16

Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Marketing,Branding,Career,Job Seekers,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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Aug
09

5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Marketing,Branding,Development,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

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Aug
02

How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

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Jul
26

Are You Social Selling or Just Pretending?

posted on July 26th, 2016 by Colleen McKenna in Social Selling,Development,Sales with 2 Comments

  Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: And LinkedIn’s:   Marketers broadcast, and salespeople connect, one-to-one. […]

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Jul
19

Your LinkedIn Profile Looks Good – Now What?

posted on July 19th, 2016 by Sydney Slavin in Social Selling,LinkedIn Tools | Apps,Profile Development with 0 Comments

  This post is geared to young professionals who are just beginning to build their LinkedIn network. Your LinkedIn profile is a great representation of your professional story, what makes you – you, and what differentiates you from the other 500+ million LinkedIn members. LinkedIn recently published interesting statistics: Customized profiles have 21x more views […]

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Jul
07

LinkedIn Premium Membership – Pay to Play

posted on July 7th, 2016 by Colleen McKenna in Quick Tips,Social Selling with 0 Comments

One of the most frequently asked questions that we hear is whether you need to upgrade your LinkedIn membership to Premium. More and more, the answer is a resounding YES. Why? LinkedIn is continually reserving their new features for Premium members and is, little by little, removing features from Basic. Remember, Premium Memberships are one […]

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Jul
05

Boost Your LinkedIn Presence Through Networking

posted on July 5th, 2016 by Colleen McKenna in Sales,Marketing,Social Selling,Your Network with 0 Comments

Always be Closing. Boost your LinkedIn presence. Are you doing both? Every sales professional has had that line drilled into them from every sales manager, “boss” or sales training session they’ve attended.   Selling has changed. In a networked world, it’s best to “always be networking.” ABN doesn’t have the same ring as ABC, but […]

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