• 128 Cockeysville Rd, Cockeysville, MD 21030
Jan
02

LinkedIn: The Numbers and Opportunities Don’t Lie

posted on January 2nd, 2018 by Colleen McKenna in Branding,CEOs,General,Leadership,Sales,Social Selling,Success Story with 0 Comments

Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar and then capture attention later in life. LinkedIn, often the fair-haired social stepchild, has now […]

Read Article
Oct
17

What is Your 2018 LinkedIn Training Plan?

Knowledge and skill are relative. While I may take a two or three yoga classes per week, I am no expert. Left to my own devices, my poses disintegrate into half a pose far too soon and the sequence that seems ever so important becomes a jumbled mess where my breathing sounds labored rather than […]

Read Article
Oct
12

Your LinkedIn Search Appearances

LinkedIn now makes it so easy to see how your network is interacting with your profile. The Dashboard on your profile serves as a central hub, where you can view Who Viewed Your Profile and, if you publish your own content on LinkedIn, your Post Views. The most exciting addition to this Dashboard is your […]

Read Article
Oct
03

Popular or Successful; You Decide

posted on October 3rd, 2017 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Social Selling,Strategy,Your Network with 0 Comments

I hope sometime soon the word “social” drops off the front end of media and networking. Content and digital channels get the credit they deserve, especially for those who intentionally understand, use, and engage with others who do the same. I have heard that LinkedIn has dropped the term “social selling.” Not sure if that […]

Read Article
Sep
05

A LinkedIn Plan that Places You In Front of the Right People

posted on September 5th, 2017 by Colleen McKenna in CEOs,General,Leadership,Marketing,Social Selling,Your Network with 0 Comments

With everyone getting back into the Fall groove, I thought I would share an oldie but goodie focused on getting your LinkedIn house in order. Welcome to our latest 12-Month LinkedIn Social Selling Plan update. More than 11,000 people have viewed, downloaded and hopefully, read and implemented our original 12-Month Social Selling Plan post from […]

Read Article
Aug
29

5 Ways to Overcome Your Team’s Sales Fatigue

posted on August 29th, 2017 by Colleen McKenna in CEOs,Leadership,Sales,Social Selling with 0 Comments

You’ve read a well publicized book filled with new ideas, attended a super-charged, inspired conference or webinar, participated in your mastermind or peer group and you are on fire. You come back to the office ready to go, excited to share what you’ve learned with your sales team and you experience what I call “the […]

Read Article
Jul
25

Is One of Your Key Employees Getting Ready to Leave?

posted on July 25th, 2017 by Colleen McKenna in CEOs,Hiring,Leadership,Professional Development,Social Selling,Strategy,Your Network with 0 Comments

Kudos to the CEO who left one of my training workshops and took some time to look at how he, his employees and his company looked on LinkedIn. After doing some review, not overly stealthy the way, he noticed that a senior member of his executive team seemed to be using LinkedIn differently. The tip […]

Read Article
May
02

12 Steps to Social Selling

posted on May 2nd, 2017 by Colleen McKenna in CEOs,Social Selling,Strategy with 0 Comments

I recently heard that LinkedIn may have dropped the word social from social selling. And, the funny part is that while LinkedIn has moved on most salespeople world haven’t even adopted selling through social channels. While I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the […]

Read Article

Subscribe to Intero and get updates delivered right to your inbox.

  • Content rich
  • Relevant
  • Insightful
  • Authentic