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Don’t Pause Your LinkedIn Outreach in July

posted on July 3rd, 2018 by Colleen McKenna in Hiring,Leadership,Sales,Social Selling,Strategy,Your Network with 0 Comments

Everyone is asking, “Should we pause our LinkedIn outreach in July?”   According to AAA, a record-setting 46.9 million Americans are expected to hit the roads, rails, and sky for the 4th of July holiday.   Considering this stat alone, it’s a valid question. And since so many people have asked that question over the […]

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Your LinkedIn Search Appearances

I’ve had a number of coaching conversations recently that made me realize that it was time to reshare this post from last October. Your LinkedIn search appearances is one of my favorite features on your LinkedIn profile. There is a ton of great information that can be gleaned here. Read on for more information! —————————————————-  […]

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What is Your 2018 LinkedIn Training Plan?

The 2nd quarter is coming to a close. What plan have you and your organization put into place to enable your team members to build their personal brands, advocate your company’s brand, and establish, nurture and leverage their individual networks for the greater good of promoting personal and company news, insight and value proposition? We […]

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The Ultimate Value of Your 2nd-degree LinkedIn Connections

posted on June 5th, 2018 by Colleen McKenna in CEOs,Hiring,Leadership,Sales,Social Selling,Strategy,Your Network with 0 Comments

Are you having trouble finding new candidates and prospects? Do you need to re-invent your recruiting and sales pipelines? If so, you need to tap into your 2nd-degree LinkedIn connections. They’re a direct pathway to expand your reach and influence without breaking the bank, investing in a new tech stack that your team may find […]

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Finally, A Better Way to Master LinkedIn is Here

If you’re a CEO, business owner, senior leader, marketer, recruiter, or sales professional trying to manage how you and your employees look on LinkedIn and leverage that presence, then you’re going to want to check out “in:side, Your LinkedIn Mastery Program.” Well, in fact, this post is for everyone. Learning new skills is daunting. Keeping […]

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6 Clues to Keep You From Wasting Time on LinkedIn

posted on April 10th, 2018 by Colleen McKenna in Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

Connecting with the people who are active on LinkedIn takes a discerning eye. It’s worth paying attention to, especially if you are working intentionally to generate new leads, talent, job opportunities. We’re keenly aware of this as we support our clients with their recruiting and business development initiatives. When you review the number of profiles […]

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Sell More Through the People Who Know, Like and Trust You

posted on March 27th, 2018 by Colleen McKenna in Leadership,Sales,Social Selling,Strategy,Your Network with 2 Comments

Is anyone other than me exhausted by the terms “social selling,” “digital transformation” and “AI”? Based on all the posts and Google results I’ve seen recently, you’d think we’ve finally discovered the holy sales grail. And worse, we’ve encouraged people to think selling is easier than ever. More tools, more results. Unfortunately, this is misleading […]

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Do You Love Your LinkedIn Network?

posted on March 6th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Sales,Social Selling,Your Network with 0 Comments

The question of who to connect with on LinkedIn comes up all the time. And, while we have covered this topic several times over the years, it’s important to revisit. Remember, LinkedIn is 15 years old and how people have used it over the years has changed; people have changed jobs, careers, cities, countries and […]

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How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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