Mar
27

Sell More Through the People Who Know, Like and Trust You

posted on March 27th, 2018 by Colleen McKenna in Leadership,Sales,Social Selling,Strategy,Your Network with 2 Comments

Is anyone other than me exhausted by the terms “social selling,” “digital transformation” and “AI”? Based on all the posts and Google results I’ve seen recently, you’d think we’ve finally discovered the holy sales grail. And worse, we’ve encouraged people to think selling is easier than ever. More tools, more results. Unfortunately, this is misleading […]

Read Article
Mar
06

Do You Love Your LinkedIn Network?

posted on March 6th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Sales,Social Selling,Your Network with 0 Comments

The question of who to connect with on LinkedIn comes up all the time. And, while we have covered this topic several times over the years, it’s important to revisit. Remember, LinkedIn is 15 years old and how people have used it over the years has changed; people have changed jobs, careers, cities, countries and […]

Read Article
Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

Read Article
Feb
22

Your LinkedIn Search Appearances

Last Fall, we showed you how LinkedIn has added a feature that shows you how you are showing up in LinkedIn searches. LinkedIn Search Appearances has made it easier to see how your network is interacting with your profile. If you’ve ever wondered if your Profile shows up in searches launched by other LinkedIn members, […]

Read Article
Jan
30

The Seven Lies People Tell Themselves

posted on January 30th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

Read Article
Jan
23

Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

Read Article
Jan
02

LinkedIn: The Numbers and Opportunities Don’t Lie

posted on January 2nd, 2018 by Colleen McKenna in Branding,CEOs,General,Leadership,Sales,Social Selling,Success Story with 0 Comments

Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar and then capture attention later in life. LinkedIn, often the fair-haired social stepchild, has now […]

Read Article
Oct
31

A Tribute to Bob Miller — An Unexpected Mentor and Friend

posted on October 31st, 2017 by Colleen McKenna in CEOs,General,Intero Team,Sales with 0 Comments

This post is more tribute than blog post. It’s a story about an unlikely friendship, somewhat random at best but one rich with inspired conversation, thoughtful mentoring and mutual respect. In October 2015, I was sitting in a client’s office in San Diego when I answered the phone and heard a rather gravelly voice say, […]

Read Article
Oct
17

What is Your 2018 LinkedIn Training Plan?

Knowledge and skill are relative. While I may take a two or three yoga classes per week, I am no expert. Left to my own devices, my poses disintegrate into half a pose far too soon and the sequence that seems ever so important becomes a jumbled mess where my breathing sounds labored rather than […]

Read Article

Check out our LinkedIn Mastery site, in:side, for all of our best practices. Dismiss