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Jun
19

What is Your 2018 LinkedIn Training Plan?

The 2nd quarter is coming to a close. What plan have you and your organization put into place to enable your team members to build their personal brands, advocate your company’s brand, and establish, nurture and leverage their individual networks for the greater good of promoting personal and company news, insight and value proposition? We […]

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Jun
05

The Ultimate Value of Your 2nd-degree LinkedIn Connections

posted on June 5th, 2018 by Colleen McKenna in CEOs,Hiring,Leadership,Sales,Social Selling,Strategy,Your Network with 0 Comments

Are you having trouble finding new candidates and prospects? Do you need to re-invent your recruiting and sales pipelines? If so, you need to tap into your 2nd-degree LinkedIn connections. They’re a direct pathway to expand your reach and influence without breaking the bank, investing in a new tech stack that your team may find […]

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May
22

Finally, A Better Way to Master LinkedIn is Here

If you’re a CEO, business owner, senior leader, marketer, recruiter, or sales professional trying to manage how you and your employees look on LinkedIn and leverage that presence, then you’re going to want to check out “in:side, Your LinkedIn Mastery Program.” Well, in fact, this post is for everyone. Learning new skills is daunting. Keeping […]

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Apr
10

6 Clues to Keep You From Wasting Time on LinkedIn

posted on April 10th, 2018 by Colleen McKenna in Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

Connecting with the people who are active on LinkedIn takes a discerning eye. It’s worth paying attention to, especially if you are working intentionally to generate new leads, talent, job opportunities. We’re keenly aware of this as we support our clients with their recruiting and business development initiatives. When you review the number of profiles […]

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Mar
27

Sell More Through the People Who Know, Like and Trust You

posted on March 27th, 2018 by Colleen McKenna in Leadership,Sales,Social Selling,Strategy,Your Network with 2 Comments

Is anyone other than me exhausted by the terms “social selling,” “digital transformation” and “AI”? Based on all the posts and Google results I’ve seen recently, you’d think we’ve finally discovered the holy sales grail. And worse, we’ve encouraged people to think selling is easier than ever. More tools, more results. Unfortunately, this is misleading […]

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Mar
06

Do You Love Your LinkedIn Network?

posted on March 6th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Sales,Social Selling,Your Network with 0 Comments

The question of who to connect with on LinkedIn comes up all the time. And, while we have covered this topic several times over the years, it’s important to revisit. Remember, LinkedIn is 15 years old and how people have used it over the years has changed; people have changed jobs, careers, cities, countries and […]

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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Feb
22

Your LinkedIn Search Appearances

Last Fall, we showed you how LinkedIn has added a feature that shows you how you are showing up in LinkedIn searches. LinkedIn Search Appearances has made it easier to see how your network is interacting with your profile. If you’ve ever wondered if your Profile shows up in searches launched by other LinkedIn members, […]

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Jan
30

The Seven Lies People Tell Themselves

posted on January 30th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 1 Comment

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

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Jan
23

Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

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