Jan
17

Why You Need to Always be Sourcing Talent

posted on January 17th, 2017 by Colleen McKenna in CEOs,Leadership,Recruiting | Hiring,Sales,Strategy with 0 Comments

At least once a month, I have the opportunity to spend three hours with CEOs talking about LinkedIn. I respect their insight, feedback, and questions. In a recent group, one CEO expressed his frustration with having two salespeople poached and his displeasure with LinkedIn. I’m not sure if my answer satisfied him, but I, and […]

Read Article
Sep
22

The CEO May Not Want to Connect — Tips & Settings to Consider

posted on September 22nd, 2016 by Colleen McKenna in CEOs,Professional Development,Sales,Your Network with 0 Comments

When this post was originally published in June 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder for business development professionals and CEOs. Enjoy!   This week I had opportunity […]

Read Article
Sep
06

Get Your Updated 12-Month LinkedIn Social Selling Plan

posted on September 6th, 2016 by Colleen McKenna in Sales,Social Selling,Your Network with 0 Comments

Welcome to our latest 12-Month LinkedIn Social Selling Plan update. More than 9,000 people have viewed, downloaded and hopefully, read and implemented our original 12-Month Social Selling Plan post in January and our Q2 Update. This plan can be followed verbatim or in parts; it’s up to you. The important thing is that you begin […]

Read Article
Aug
18

The #1 Way to Measure Your Social Selling Success

posted on August 18th, 2016 by Sydney Slavin in LinkedIn Tools | Apps,Quick Tips | How-To's,Sales,Social Selling with 0 Comments

  “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects.   LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a break down of the […]

Read Article
Aug
02

How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

Read Article
Jul
26

Are You Social Selling or Just Pretending?

posted on July 26th, 2016 by Colleen McKenna in Development,Sales,Social Selling with 2 Comments

  Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: And LinkedIn’s:   Marketers broadcast, and salespeople connect, one-to-one. […]

Read Article
Jul
05

Boost Your LinkedIn Presence Through Networking

posted on July 5th, 2016 by Colleen McKenna in Marketing,Sales,Social Selling,Your Network with 0 Comments

Always be Closing. Boost your LinkedIn presence. Are you doing both? Every sales professional has had that line drilled into them from every sales manager, “boss” or sales training session they’ve attended.   Selling has changed. In a networked world, it’s best to “always be networking.” ABN doesn’t have the same ring as ABC, but […]

Read Article