Apr
11

40 Ways to Be Marketable and Remarkable

posted on April 11th, 2017 by Colleen McKenna in CEOs,Job Seekers,Marketing,Sales,Social Selling with 0 Comments

When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. Things were entirely different in 2013. Today, the job market is more competitive than ever. You have to stand out because the people standing next to, in front […]

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Mar
21

LinkedIn.com Versus Sales Navigator – You Decide

posted on March 21st, 2017 by Colleen McKenna in CEOs,Leadership,LinkedIn Tools | Apps,Sales,Social Selling with 0 Comments

LinkedIn has created more than their fair share of confusion lately. Between their updated and, at the moment, unstable, redesign of LinkedIn.com, changing Premium Membership features and Sales Navigator people are just confused and less sure than ever of what they should use, purchase or ditch. LinkedIn doesn’t make it easy either. We deal with […]

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Mar
14

Your Sales Managers Missed LinkedIn Training? Really?

posted on March 14th, 2017 by Colleen McKenna in CEOs,Leadership,Sales,Social Selling with 0 Comments

Imagine it’s 7:30 a.m. and more than fifteen CEOs, business owners and presidents are logging into LinkedIn for an interactive workshop. The day before, more than twenty-five executives showed up for the same workshop during a torrential downpour and tornado warning. Now, imagine the sales manager walks into the conference room and says,  “I am […]

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Feb
21

6 Ways to Use Sales Navigator for Outreach

posted on February 21st, 2017 by Sydney Slavin in CEOs,Sales,Social Selling with 0 Comments

If you are looking to increase, improve, or maximize your business development and prospecting efforts, you need Sales Navigator. I honestly can’t imagine doing all of the outreach I do on behalf of multiple clients through LinkedIn.com, especially now that certain features have been removed. Now, don’t get me wrong, there are bugs, features, and […]

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Feb
09

Give Your Content the New Life it Needs

posted on February 9th, 2017 by Colleen McKenna in Marketing,Publishing,Quick Tips | How-To's,Sales with 0 Comments

Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan. In a recent training session with a group […]

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Jan
17

Why You Need to Always be Sourcing Talent

posted on January 17th, 2017 by Colleen McKenna in CEOs,Leadership,Recruiting | Hiring,Sales,Strategy with 0 Comments

At least once a month, I have the opportunity to spend three hours with CEOs talking about LinkedIn. I respect their insight, feedback, and questions. In a recent group, one CEO expressed his frustration with having two salespeople poached and his displeasure with LinkedIn. I’m not sure if my answer satisfied him, but I, and […]

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Sep
22

The CEO May Not Want to Connect — Tips & Settings to Consider

posted on September 22nd, 2016 by Colleen McKenna in CEOs,Professional Development,Sales,Your Network with 0 Comments

When this post was originally published in June 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder for business development professionals and CEOs. Enjoy!   This week I had opportunity […]

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