6 Ways to Use Sales Navigator for Outreach

posted on February 21st, 2017 by Sydney Slavin in CEOs,Sales,Social Selling with 0 Comments

If you are looking to increase, improve, or maximize your business development and prospecting efforts, you need Sales Navigator. I honestly can’t imagine doing all of the outreach I do on behalf of multiple clients through LinkedIn.com, especially now that certain features have been removed. Now, don’t get me wrong, there are bugs, features, and […]

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Give Your Content the New Life it Needs

posted on February 9th, 2017 by Colleen McKenna in Marketing,Publishing,Quick Tips | How-To's,Sales with 0 Comments

Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan. In a recent training session with a group […]

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Why You Need to Always be Sourcing Talent

posted on January 17th, 2017 by Colleen McKenna in CEOs,Leadership,Recruiting | Hiring,Sales,Strategy with 0 Comments

At least once a month, I have the opportunity to spend three hours with CEOs talking about LinkedIn. I respect their insight, feedback, and questions. In a recent group, one CEO expressed his frustration with having two salespeople poached and his displeasure with LinkedIn. I’m not sure if my answer satisfied him, but I, and […]

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The CEO May Not Want to Connect — Tips & Settings to Consider

posted on September 22nd, 2016 by Colleen McKenna in CEOs,Professional Development,Sales,Your Network with 0 Comments

When this post was originally published in June 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder for business development professionals and CEOs. Enjoy!   This week I had opportunity […]

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Get Your Updated 12-Month LinkedIn Social Selling Plan

posted on September 6th, 2016 by Colleen McKenna in Sales,Social Selling,Your Network with 0 Comments

Welcome to our latest 12-Month LinkedIn Social Selling Plan update. More than 9,000 people have viewed, downloaded and hopefully, read and implemented our original 12-Month Social Selling Plan post in January and our Q2 Update. This plan can be followed verbatim or in parts; it’s up to you. The important thing is that you begin […]

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The #1 Way to Measure Your Social Selling Success

posted on August 18th, 2016 by Sydney Slavin in LinkedIn Tools | Apps,Quick Tips | How-To's,Sales,Social Selling with 0 Comments

  “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects.   LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a break down of the […]

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