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Nov
26

Tips to Personalize Your LinkedIn Profile

posted on November 26th, 2012 by Colleen McKenna in Career,Development,Hiring,Training with 0 Comments

    The Internet has changed our world from one-size-fits-most to individually tailored in one click. When you search you receive what you ask for and you decide to continue or go back and choose something else. LinkedIn delivers a one-to-one and personal experience for you so your LinkedIn profile should be as personal as you can make it. […]

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Sep
26

LinkedIn—Five Ways To Manage The Overwhelming

posted on September 26th, 2012 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

No doubt social media is challenging. It’s challenging for those who do it for a living. It’s continually morphing, reinventing itself to keep people coming back and to add more features and levels of interaction.

So how do you suddenly learn how to use LinkedIn now that your CEO, VP or manager has decided you should? Or worse, now that you need a new job? How do you begin and do it correctly?

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Jun
30

Company Pages Turn Your Company Into A Sales Force Part 5

posted on June 30th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

In the pursuit of being found, connecting, engaging and creating opportunities both inside and outside of LinkedIn building a strong and compelling Profile and Company Page is both necessary and strategic. Outside of LinkedIn, if your Company Page is complete and key-worded properly, you will rank higher in search engines and add to your to […]

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Jun
20

Why LinkedIn Company Pages Matter To You Part 3 of 5

posted on June 20th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

Ok, this post took a bit longer than expected, we were fighting a power outage on the East Coast this week thanks to Hurrican Irene…anyway…back to a far more interesting topic…LinkedIn Company Pages. As of August, 2011 there are are over 2 million LinkedIn Company Pages and for those that are built-out well [meaning they […]

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Jun
13

Why LinkedIn Company Pages Matter To You Part 2 of 5

posted on June 13th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

There are lots of LinkedIn members who started their profile and never quite finished their build-out for lots of various reasons. I get that but I would like to talk about why if I was leading your company or heading up your marketing or sales I would highly encourage those individuals to finish their profile. […]

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Jun
03

Why LinkedIn Company Pages Matter To You Part 1 of 5

posted on June 3rd, 2011 by Colleen McKenna in Branding,Hiring,Training with 1 Comment

  Several times in the last two days I have seen company pages that are not complete, not set up correctly, are mapped to individuals who don’t work there, and perhaps worse, company pages that don’t exist. I actually see smaller companies doing a better job than larger organizations and that reinforces the thought that […]

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Apr
11

What’s The Value of Your LinkedIn Network?

posted on April 11th, 2011 by Colleen McKenna in Branding,Career,Development,General,Hiring,Training with 0 Comments

What’s the value of your network? Does yours have a strong heartbeat or is flatlining? Do you reach out and talk to people, initiate conversation and interest? I hear lots of conversations around this and wonder how we can really look at our online LinkedIn communities and see who is there, what they have in common, and […]

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