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Jan
10

Be Diligent and Systematic to Maximize LinkedIn

posted on January 10th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

  In my last post, we talked about my new acronym LEADS: LinkedIn Engagement–Authentic, Diligent, Systematic. We covered Engagement and Authenticity in the last post so today we’re going to talk about being Diligent and Systematic. To maximize LinkedIn you need to be both diligent and systematic about how you use it. It needs to […]

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Dec
11

Add Video on LinkedIn–Your Company Page is the Perfect Spot

posted on December 11th, 2012 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

Add video on your LinkedIn Company Page.  A great way to do that is to add video on your Products and Services pages. There is nothing better than showing your services or products in action. Your LinkedIn Company Page is the collective voice of your organization. It’s where people will see not only your employees […]

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Nov
26

Tips to Personalize Your LinkedIn Profile

posted on November 26th, 2012 by Colleen McKenna in Career,Development,Hiring,Training with 0 Comments

    The Internet has changed our world from one-size-fits-most to individually tailored in one click. When you search you receive what you ask for and you decide to continue or go back and choose something else. LinkedIn delivers a one-to-one and personal experience for you so your LinkedIn profile should be as personal as you can make it. […]

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Sep
26

LinkedIn—Five Ways To Manage The Overwhelming

posted on September 26th, 2012 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

No doubt social media is challenging. It’s challenging for those who do it for a living. It’s continually morphing, reinventing itself to keep people coming back and to add more features and levels of interaction.

So how do you suddenly learn how to use LinkedIn now that your CEO, VP or manager has decided you should? Or worse, now that you need a new job? How do you begin and do it correctly?

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Jun
30

Company Pages Turn Your Company Into A Sales Force Part 5

posted on June 30th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

In the pursuit of being found, connecting, engaging and creating opportunities both inside and outside of LinkedIn building a strong and compelling Profile and Company Page is both necessary and strategic. Outside of LinkedIn, if your Company Page is complete and key-worded properly, you will rank higher in search engines and add to your to […]

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Jun
20

Why LinkedIn Company Pages Matter To You Part 3 of 5

posted on June 20th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

Ok, this post took a bit longer than expected, we were fighting a power outage on the East Coast this week thanks to Hurrican Irene…anyway…back to a far more interesting topic…LinkedIn Company Pages. As of August, 2011 there are are over 2 million LinkedIn Company Pages and for those that are built-out well [meaning they […]

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Jun
13

Why LinkedIn Company Pages Matter To You Part 2 of 5

posted on June 13th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

There are lots of LinkedIn members who started their profile and never quite finished their build-out for lots of various reasons. I get that but I would like to talk about why if I was leading your company or heading up your marketing or sales I would highly encourage those individuals to finish their profile. […]

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