It's Business, Not Social™

For in:side members:


Your LinkedIn Author Page

posted on April 21st, 2016 by Intero Advisory in Quick Tips,LinkedIn Tools | Apps,Publishing with 1 Comment

1.LinkedIn Author Page I recently received an email from LinkedIn, notifying me that the page displaying my LinkedIn published posts is now customized with my name. To my excitement LinkedIn did the work for me and did not require me to take any further action. So, why is this cool? Not only does it help […]

Read Article

CEOs, Consultants and Differentiating with Original Content

posted on April 12th, 2016 by Colleen McKenna in CEOs,Branding,Leadership,Publishing with 0 Comments

As more and more CEOs and Consultants become comfortable with their own thought leadership style and the ability to reach more people than ever, LinkedIn should be a definite channel for them to share their insight, expertise and wisdom. LinkedIn’s publishing platform is one of my favorite features when members use it correctly. I like […]

Read Article

How Long Updates Show in Your Recent Activity on LinkedIn

LinkedIn provides us with various ways to engage with our networks. In addition to growing your network with quality connections, it is important to nurture and engage with your network. By engaging with your network through likes or comments of posts that appear on your newsfeed, your name begins to appear more and more on the newsfeed of […]

Read Article

11 New Tips for Publishing Original Content on LinkedIn

posted on March 22nd, 2016 by Colleen McKenna in Branding,General,Leadership,Publishing,Social Selling,Strategy with 1 Comment

  As I was writing this post, I noticed that LinkedIn has finally updated (corrected?) how they label original content on LinkedIn. Finally. You will notice how it appeared up until recently,  if you check out my previous post on publishing original content. What could be more important to your personal brand than what you […]

Read Article

Need LinkedIn Publishing Ideas?

posted on January 28th, 2016 by Intero Advisory in LinkedIn Tools | Apps,Publishing,Quick Tips with 2 Comments

      Click here for a direct link to our audio recording My team and I have blogged multiple times about the LinkedIn publishing platform:     7 Tips for Publishing Your Original Content on LinkedIn     Posting an Update vs. Publishing a Post     LinkedIn Publishing Platform, Now for Everyone After working with more than 9,000 professionals […]

Read Article

My Employees are Recruited All the Time

posted on October 27th, 2015 by Colleen McKenna in Branding,Career,CEOs,Development,General,Hiring,Intero Team,Publishing with 0 Comments

    Listen along while you drive or work: Not too long ago I received a voicemail from someone trying to get in touch with Erin Miller, one of my associates. The person leaving the message expressed an interest in talking with her and only said that she wanted to discuss recruiting. It seemed […]

Read Article

Why LinkedIn Doesn’t Always Work

posted on September 29th, 2015 by Colleen McKenna in CEOs,Development,Hiring,Publishing,Sales,Social Selling,Strategy,Your Network with 0 Comments

    A link to the recording of this blog post is below:   As more and more LinkedIn members decide LinkedIn has merit for selling and recruiting, there is an assumption that just because you’re on LinkedIn it’s going to “automagically” work. I often hear: I’ve been on LinkedIn a long time, it’s […]

Read Article

Watch Now