Feb
09

Give Your Content the New Life it Needs

posted on February 9th, 2017 by Colleen McKenna in Marketing,Publishing,Quick Tips | How-To's,Sales with 0 Comments

Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan. In a recent training session with a group […]

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Nov
29

Increase LinkedIn Profile Views with an Image, Posts + Media

posted on November 29th, 2016 by Colleen McKenna in Branding,LinkedIn Tools | Apps,Publishing,Quick Tips | How-To's with 3 Comments

Get noticed more often by adding some color to your LinkedIn profile. How long do you spend on someone’s profile if they don’t have much on their profile? Probably less than five seconds. If their profile is good, you might spend eight to ten seconds. Approximately 65 percent of the population are visual learners and […]

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Oct
13

LinkedIn Hashtags Increase Your Visibility

posted on October 13th, 2016 by Colleen McKenna in Publishing,Quick Tips | How-To's,Social Selling,Strategy with 0 Comments

LinkedIn has been pretty slow to embrace hashtags, but that’s changing. Hashtags help curate content, develop and rally a community and amplify messages. Hashtags can be distracting and disruptive, but they are everywhere. My children in the course of a conversation whether light-hearted or serious will drop a “hashtag <insert topic>.” This pop reference tends […]

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Sep
29

Thought Leader? Don’t Miss Your Opportunity.

posted on September 29th, 2016 by Colleen McKenna in CEOs,Publishing,Quick Tips | How-To's with 0 Comments

Are you a thought leader? If so, what kind? Katie Levinson from LinkedIn identifies three types of thought leaders in her recent blog post, How Employee Advocacy Can Lift Your Thought Leadership. Industry: Your organization is knowledgeable about news and trends. Employees have a viewpoint on the future of the industry and a plan to shape that […]

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Sep
08

Get Ready to Publish on LinkedIn — It’s Better than Ever

posted on September 8th, 2016 by Colleen McKenna in Publishing,Quick Tips | How-To's with 0 Comments

One of my favorite LinkedIn features is the Publishing platform. So when my associate Sydney gave me a “Hey, check this out. I think you’re going to love this!” this morning I was intrigued. She went in to publish a Post, and things looked a bit different. Since LinkedIn rolls everything out randomly over time, you […]

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Aug
16

Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Branding,Career,Job Seekers,Marketing,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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Jul
28

4 LinkedIn Publishing Analytics You’re Missing

posted on July 28th, 2016 by Intero Advisory in LinkedIn Tools | Apps,Publishing,Quick Tips | How-To's,Strategy,Your Network with 0 Comments

Earlier this month I wrote about 5 Ways to Increase Visibility of Your LinkedIn Published Posts. Now that your posts are getting more views, have you paid attention to who is liking, commenting and sharing your content? Where are they located? What industries are they in? What titles do they hold? While LinkedIn is a […]

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Jul
12

5 Ways to Get More Out of Your LinkedIn Published Posts

posted on July 12th, 2016 by Intero Advisory in Publishing,Your Network with 0 Comments

Writing good content takes time. Whether you are a subject matter expert or an experienced writer, putting your knowledge into a coherent story and format takes minutes off your clock. Often, my writing ideas are born out of people I train consistently asking the same questions. Hence, this topic; in the last six months I […]

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