Focus your LinkedIn Strategy with 10 Specific Steps

LinkedIn strategy

Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course.  While I’m always about what’s next, after ten years, I still remind people that our philosophy, […]

How to Post an Article on LinkedIn

article post LinkedIn

Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to post an article to your newsfeed on LinkedIn. Posting an article is different from writing an article because the content piece you’re sharing is already published on another website. Articles you may want to share with your connections can be industry-related, news-related, company […]

How to Add Services to Your LinkedIn Profile

services LI profile

Did you see this week’s video walkthrough? This week’s walkthrough on YouTube focused on adding services to your LinkedIn profile. Adding Services to your profile allows you to become more searchable if anyone searches a service you have on your profile, and also allows you to tell LinkedIn members that you offer these services. Follow […]

How to Share Your LinkedIn Profile

share LinkedIn profile

Did you miss this week’s video walkthrough? This week, our tutorial covered how to share your LinkedIn profile to your 1st level connections! Sharing your LinkedIn profile to your 1st level connections allows you to directly message a single member or multiple at a time. Why would this be beneficial? This feature automatically adds your […]

How to Utilize the Feature Section on Your LinkedIn Profile

The feature section on LinkedIn is a great way to showcase your best work front and center. The feature section allows you to display any posts on LinkedIn that you are most proud of, the most popular article that you’ve written, media that showcases your skills, or a link to your website or portfolio that […]

Make a Lasting First Impression on LinkedIn

Make a Lasting First Impression on LinkedIn

LinkedIn’s default setting is to update your headline with the title of your current position and company name, however, this won’t make you stand out from the crowd. You may be wondering what components your headline should actually include if you want to be unique or original, and be one step closer to taking your […]

You Being Rogue on LinkedIn Yields LIttle to No Results

I have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network, and increased visibility. A proven process, that series of actions or steps taken to achieve a particular end, delivers the […]

So, Why Do You Do the Work You Do?

We talk a lot about a person’s “why” at Intero. Each time we write a new profile or interview a new candidate, we are not only evaluating their skills, but seeking the heart of their work. What resonates more with you when you’re reading someone’s LinkedIn profile; the profile that reads like a resume or […]

Consider Your “Brand”

We’ve talked a lot about personal, professional and online brands over the years. Many people may think they’re different, but the reality today is that anyone who looks you up online is most likely going to see all of it. What are you putting out there? The following blog posts will help you to consider […]

LinkedIn vs. Facebook: What to do and Where

At least once a day as I am scrolling through my LinkedIn homepage, I come across a post that is better suited for Facebook or Instagram. As someone who teaches LinkedIn for a living, I can’t help but roll my eyes. There is a big difference between the two mediums and I always hear “well […]