Personal Branding Recap: Strengthen Your Digital Voice

personal branding recap

Over the month of February, the Intero team created content focusing on the topic of personal branding. LinkedIn profiles are critical to enhancing your digital presence and ensuring you’re being seen in the best light. So, we started from the beginning, explaining the ways different sections of your profile can not only be beneficial from […]

How to Connect Your Experience to Your Employers Company Page on LinkedIn

experience section LinkedIn

Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to connect to your employers company page on LinkedIn. This not only will allow the company logo to show up on your LinkedIn profile in the respective experience section, but it also allows you to be listed as an employee on the […]

How to Word Map Your About Section on LinkedIn

word map about section LinkedIn

Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to word map your About section on LinkedIn using Word mapping your About section allows you to clearly see keywords and phrases that are heavily used or focused on in that section, compared to other words that are not used […]

How Companies Can Increase Their Digital Voice

digital presence

KEY ACTIONS Acknowledge that others use LinkedIn to vet and verify you (and, your colleagues and teams.) Craft a plan to gain best practices so that you can maximize LinkedIn for your branding and business initiatives. Triage your current LinkedIn profile and network. LinkedIn Profiles, remain some of the MOST underwhelming, underperforming, and boring digital […]

Focus your LinkedIn Strategy with 10 Specific Steps

LinkedIn strategy

Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course.  While I’m always about what’s next, after ten years, I still remind people that our philosophy, […]

How to Post an Article on LinkedIn

article post LinkedIn

Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to post an article to your newsfeed on LinkedIn. Posting an article is different from writing an article because the content piece you’re sharing is already published on another website. Articles you may want to share with your connections can be industry-related, news-related, company […]

How to Add Services to Your LinkedIn Profile

services LI profile

Did you see this week’s video walkthrough? This week’s walkthrough on YouTube focused on adding services to your LinkedIn profile. Adding Services to your profile allows you to become more searchable if anyone searches a service you have on your profile, and also allows you to tell LinkedIn members that you offer these services. Follow […]

How to Share Your LinkedIn Profile

share LinkedIn profile

Did you miss this week’s video walkthrough? This week, our tutorial covered how to share your LinkedIn profile to your 1st level connections! Sharing your LinkedIn profile to your 1st level connections allows you to directly message a single member or multiple at a time. Why would this be beneficial? This feature automatically adds your […]

How to Utilize the Feature Section on Your LinkedIn Profile

The feature section on LinkedIn is a great way to showcase your best work front and center. The feature section allows you to display any posts on LinkedIn that you are most proud of, the most popular article that you’ve written, media that showcases your skills, or a link to your website or portfolio that […]

Make a Lasting First Impression on LinkedIn

Make a Lasting First Impression on LinkedIn

LinkedIn’s default setting is to update your headline with the title of your current position and company name, however, this won’t make you stand out from the crowd. You may be wondering what components your headline should actually include if you want to be unique or original, and be one step closer to taking your […]