LinkedIn Company Page: New Ways to Stand Out

posted on September 13th, 2016 by Colleen McKenna in CEOs,Leadership,Marketing with 1 Comment

This post is to encourage you to get ready for LinkedIn’s newly designed LinkedIn Company Pages. Rethink, re-write, and re-focus your LinkedIn Company Page, so it conveys the message and brand you’ve spent a whole lot of time, money and energy building. The time is coming when your leadership team may not be able to […]

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Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Marketing,Branding,Career,Job Seekers,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Marketing,Branding,Development,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

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How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

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Boost Your LinkedIn Presence Through Networking

posted on July 5th, 2016 by Colleen McKenna in Sales,Marketing,Social Selling,Your Network with 0 Comments

Always be Closing. Boost your LinkedIn presence. Are you doing both? Every sales professional has had that line drilled into them from every sales manager, “boss” or sales training session they’ve attended.   Selling has changed. In a networked world, it’s best to “always be networking.” ABN doesn’t have the same ring as ABC, but […]

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15 Ways to Prepare for the Microsoft LinkedIn Acquisition

posted on June 21st, 2016 by Colleen McKenna in General,Marketing,Strategy,Your Network with 0 Comments

Already, just days after the announcement of Microsoft buying LinkedIn, much has been written about this acquisition. Analysts, social media bloggers, LinkedIn enthusiasts and social selling experts have shared their varied opinions and hopeful enthusiasm. In short, the more I think about it and understand it, the more I consider it a smart move. LinkedIn, […]

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How a CFO Rocks LinkedIn

posted on March 15th, 2016 by Intero Advisory in CEOs,General,Leadership,LinkedIn Tools | Apps,Marketing,Social Selling,Strategy with 0 Comments

Note: This post is intended for anyone who is interested in growing revenue. Yes, this means you. In a social world, everyone is in business development. What if you are not in sales? When I published Your 12-Month Social Sales Plan, I definitely had salespeople in mind but not exclusively. Everyone who talks with others, […]

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Ways to Keep in Touch Feature on LinkedIn

Welcome to the new format for our Quick Tip blog posts! This feature provides screenshots for each step, along with easy to follow instructions. In the coming weeks, we will also be sharing more information about how this format will be available to our customers through Step by Step Tutorials for simple, at-your-own-pace LinkedIn training. […]

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LinkedIn Wisdom from Lucy, A Golden Retriever

posted on December 29th, 2015 by Colleen McKenna in General,Job Seekers,Marketing,Profile Development,Social Selling,Strategy with 1 Comment

    Hi, my name is Lucy and I’m the Director of Security at Intero Advisory. That means I mostly meet people at the door and wag my tail. I’m really close to the CEO, Colleen, and she calls me her “companion and confidante,” which I think has something to do with kibbles. Most people think […]

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