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How to Develop Your Employer Brand

posted on August 1st, 2017 by Colleen McKenna in Branding,CEOs,Development,Hiring,Leadership,Marketing with 0 Comments

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

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40 Ways to Be Marketable and Remarkable

posted on April 11th, 2017 by Colleen McKenna in CEOs,Job Seekers,Marketing,Sales,Social Selling with 0 Comments

When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. Things were entirely different in 2013. Today, the job market is more competitive than ever. You have to stand out because the people standing next to, in front […]

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Give Your Content the New Life it Needs

posted on February 9th, 2017 by Colleen McKenna in Marketing,Publishing,Quick Tips,Sales with 0 Comments

Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan. In a recent training session with a group […]

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Turn One Piece of Content into Multiple Posts

posted on September 27th, 2016 by Colleen McKenna in CEOs,Marketing,Strategy with 0 Comments

Turning one piece of content into 14 posts is much easier than looking for, reading and sharing 14 different pieces of content. Most people are not maximizing content posting and sharing because they either don’t create original content and aren’t comfortable with how to position someone else’s content. The intent behind posting and sharing content […]

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LinkedIn Company Page: New Ways to Stand Out

posted on September 13th, 2016 by Colleen McKenna in CEOs,Leadership,Marketing with 1 Comment

This post is to encourage you to get ready for LinkedIn’s newly designed LinkedIn Company Pages. Rethink, re-write, and re-focus your LinkedIn Company Page, so it conveys the message and brand you’ve spent a whole lot of time, money and energy building. The time is coming when your leadership team may not be able to […]

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Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Branding,Career,Job Seekers,Marketing,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Branding,Development,Marketing,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

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