It's Business, Not Social™

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Popular or Successful; You Decide

posted on October 3rd, 2017 by Colleen McKenna in Your Network,Branding,CEOs,Leadership,Marketing,Social Selling,Strategy with 0 Comments

I hope sometime soon the word “social” drops off the front end of media and networking. Content and digital channels get the credit they deserve, especially for those who intentionally understand, use, and engage with others who do the same. I have heard that LinkedIn has dropped the term “social selling.” Not sure if that […]

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A LinkedIn Plan that Places You In Front of the Right People

posted on September 5th, 2017 by Colleen McKenna in Your Network,CEOs,General,Leadership,Marketing,Social Selling with 0 Comments

With everyone getting back into the Fall groove, I thought I would share an oldie but goodie focused on getting your LinkedIn house in order. Welcome to our latest 12-Month LinkedIn Social Selling Plan update. More than 11,000 people have viewed, downloaded and hopefully, read and implemented our original 12-Month Social Selling Plan post from […]

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How to Leverage Your Talent Brand and Hire More Effectively

posted on August 8th, 2017 by Colleen McKenna in Hiring,Branding,Leadership,Marketing with 0 Comments

From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you needed to fill that position. You knew that yesterday. Your struggle? Finding the right people […]

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How to Develop Your Employer Brand

posted on August 1st, 2017 by Colleen McKenna in Hiring,Branding,CEOs,Development,Leadership,Marketing with 0 Comments

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

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Give Your Content the New Life it Needs

posted on February 9th, 2017 by Colleen McKenna in Marketing,Publishing,Quick Tips,Sales with 0 Comments

Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan. In a recent training session with a group […]

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Turn One Piece of Content into Multiple Posts

posted on September 27th, 2016 by Colleen McKenna in CEOs,Marketing,Strategy with 0 Comments

Turning one piece of content into 14 posts is much easier than looking for, reading and sharing 14 different pieces of content. Most people are not maximizing content posting and sharing because they either don’t create original content and aren’t comfortable with how to position someone else’s content. The intent behind posting and sharing content […]

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