Getting the Most Out of Your LinkedIn InMail Messages

LinkedIn InMail messages have been getting a lot of airtime recently. From webinars to ebooks to A TON of client questions, it seems that this LinkedIn resource that helps you directly message non-connections is simultaneously appealing and intimidating. But have no fear! I send InMails all of the time, (daily as a matter of fact), […]

The Seven Lies People Tell Themselves

A repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]

Finally, A Better Way to Master LinkedIn is Here

If you’re a CEO, business owner, senior leader, marketer, recruiter, or sales professional trying to manage how you and your employees look on LinkedIn and leverage that presence, then you’re going to want to check out “in:side, Your LinkedIn Mastery Program.” Well, in fact, this post is for everyone. Learning new skills is daunting. Keeping […]

The Anatomy of the “Why”

When Ed Mullin and I began working together in December 2017, there was a lot to explore. Like so many seasoned professionals with diverse backgrounds, Ed was finding it difficult to articulate his expertise and position himself for a new job search. What do you do when you may be further down the path in […]

6 Clues to Keep You From Wasting Time on LinkedIn

Connecting with the people who are active on LinkedIn takes a discerning eye. It’s worth paying attention to, especially if you are working intentionally to generate new leads, talent, job opportunities. We’re keenly aware of this as we support our clients with their recruiting and business development initiatives. When you review the number of profiles […]

How Do Your Employees Look on LinkedIn?

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

Be in the Know, All the Time, with LinkedIn

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]

The Seven Lies People Tell Themselves

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

Are You Sure Your Customers Are On Facebook?

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

At 15, LinkedIn is a Powerful Tool

LinkedIn is 15 years old

Did you know that LinkedIn launched in 2003? Yes, that’s right. Come fall, LinkedIn is 15 years old. LinkedIn is not new, novel or a fad. It is well established with more than half a billion members and will continue to grow as part of Microsoft and their family of 1.2 billion Outlook users. If you […]