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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Feb
13

Be in the Know, All the Time, with LinkedIn

posted on February 13th, 2018 by Colleen McKenna in Branding,CEOs,Marketing,Your Network with 0 Comments

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]

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Jan
30

The Seven Lies People Tell Themselves

posted on January 30th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 1 Comment

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

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Jan
23

Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

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Oct
24

Is LinkedIn Boring You?

Confession: Sometimes I get bored with LinkedIn. Of course I think LinkedIn is a great tool, and of course I use it everyday for a number of professional needs. But to be honest, sometimes it bores me. My home page, my Groups, my messages; it all feels stagnant periodically. And I’m sure I’m not alone. […]

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Oct
03

Popular or Successful; You Decide

posted on October 3rd, 2017 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Social Selling,Strategy,Your Network with 0 Comments

I hope sometime soon the word “social” drops off the front end of media and networking. Content and digital channels get the credit they deserve, especially for those who intentionally understand, use, and engage with others who do the same. I have heard that LinkedIn has dropped the term “social selling.” Not sure if that […]

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Sep
05

A LinkedIn Plan that Places You In Front of the Right People

posted on September 5th, 2017 by Colleen McKenna in CEOs,General,Leadership,Marketing,Social Selling,Your Network with 0 Comments

With everyone getting back into the Fall groove, I thought I would share an oldie but goodie focused on getting your LinkedIn house in order. Welcome to our latest 12-Month LinkedIn Social Selling Plan update. More than 11,000 people have viewed, downloaded and hopefully, read and implemented our original 12-Month Social Selling Plan post from […]

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Aug
08

How to Leverage Your Talent Brand and Hire More Effectively

posted on August 8th, 2017 by Colleen McKenna in Branding,Hiring,Leadership,Marketing with 0 Comments

From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you needed to fill that position. You knew that yesterday. Your struggle? Finding the right people […]

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Aug
01

How to Develop Your Employer Brand

posted on August 1st, 2017 by Colleen McKenna in Branding,CEOs,Development,Hiring,Leadership,Marketing with 0 Comments

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

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