Aug
28

The Seven Lies People Tell Themselves

posted on August 28th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

A repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]

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May
22

Finally, A Better Way to Master LinkedIn is Here

If you’re a CEO, business owner, senior leader, marketer, recruiter, or sales professional trying to manage how you and your employees look on LinkedIn and leverage that presence, then you’re going to want to check out “in:side, Your LinkedIn Mastery Program.” Well, in fact, this post is for everyone. Learning new skills is daunting. Keeping […]

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Apr
10

6 Clues to Keep You From Wasting Time on LinkedIn

posted on April 10th, 2018 by Colleen McKenna in Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

Connecting with the people who are active on LinkedIn takes a discerning eye. It’s worth paying attention to, especially if you are working intentionally to generate new leads, talent, job opportunities. We’re keenly aware of this as we support our clients with their recruiting and business development initiatives. When you review the number of profiles […]

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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Feb
13

Be in the Know, All the Time, with LinkedIn

posted on February 13th, 2018 by Colleen McKenna in Branding,CEOs,Marketing,Your Network with 0 Comments

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]

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Jan
30

The Seven Lies People Tell Themselves

posted on January 30th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

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Jan
23

Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

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Oct
24

Is LinkedIn Boring You?

Confession: Sometimes I get bored with LinkedIn. Of course I think LinkedIn is a great tool, and of course I use it everyday for a number of professional needs. But to be honest, sometimes it bores me. My home page, my Groups, my messages; it all feels stagnant periodically. And I’m sure I’m not alone. […]

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