In case you missed it, we are now featuring select LinkedIn tutorials as videos on Youtube! These tutorials will be in video form, and will allow you to watch and learn from Intero experts, whose voices will guide you along the way! This week’s tutorial is focused on how to change your LinkedIn URL. Why […]
Read ArticleFrom the Author: Over the years, people have suggested that I write a book. My answer was always the same, “No way.” How would I possibly fit that in? So many of my colleagues published books about using LinkedIn and quickly found their book out of date because LinkedIn launched an update or added or […]
Read ArticleLinkedIn’s default setting is to update your headline with the title of your current position and company name, however, this won’t make you stand out from the crowd. You may be wondering what components your headline should actually include if you want to be unique or original, and be one step closer to taking your […]
Read ArticleI have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network, and increased visibility. A proven process, that series of actions or steps taken to achieve a particular end, delivers the […]
Read ArticleSharing content on LinkedIn is always a hot topic. It is essential to share content with intention and focus on engagement. View the video below and check out our past blog posts with a focus on content. Using Content to Add Value 6 Tips for BTB Content Marketing During Coronavirus Sharing Content on […]
Read Article“I’m often included in other people’s LinkedIn posts and assume it’s because they want me to engage with their content and share it with my network. What are your thoughts on that?” This question posed by one of our in:side members during a group coaching call generated some excellent conversations and follow-up emails. When you […]
Read ArticleIn this short video I share how to use content to add value to your network and conversation at large. Content can make a large impact if it is framed in a creative and meaningful way. You may propel yourself forward when you focus on content that is business related and engage with others. Check […]
Read ArticleAfter all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others. LinkedIn is a […]
Read ArticleIn my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]
Read ArticleI listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]
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