Sharing content on LinkedIn is always a hot topic. It is essential to share content with intention and focus on engagement. View the video below and check out our past blog posts with a focus on content. Using Content to Add Value 6 Tips for BTB Content Marketing During Coronavirus Sharing Content on […]
Read Article“I’m often included in other people’s LinkedIn posts and assume it’s because they want me to engage with their content and share it with my network. What are your thoughts on that?” This question posed by one of our in:side members during a group coaching call generated some excellent conversations and follow-up emails. When you […]
Read ArticleIn this short video I share how to use content to add value to your network and conversation at large. Content can make a large impact if it is framed in a creative and meaningful way. You may propel yourself forward when you focus on content that is business related and engage with others. Check […]
Read ArticleAfter all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others. LinkedIn is a […]
Read ArticleIn my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]
Read ArticleI listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]
Read ArticleYou’ve probably heard about LinkedIn’s stats. At least a few of them. Every day, millions of posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. Messages sent has increased 35% year over year. Weekly members who engage heavily […]
Read ArticleAt least once a day as I am scrolling through my LinkedIn homepage, I come across a post that is better suited for Facebook or Instagram. As someone who teaches LinkedIn for a living, I can’t help but roll my eyes. There is a big difference between the two mediums and I always hear “well […]
Read ArticleYou know the email address you use to log into your LinkedIn profile? Most of you might not know this, but everyone you’re connected to has access to that email. Let me reiterate that everyone on LinkedIn cannot access this email, only the people in your network. You might not be a fan of this […]
Read ArticleDo you have Sales Navigator? Do you prospect and send connection requests through the platform? If so, you may have noticed that previously, all connection request acceptances have been reflected in your LinkedIn messaging center, but not anymore. With your Sales Navigator subscription comes the ability to send InMails. When you send InMails using your […]
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