Sep
30

Coming Soon: It’s Business, Not Social™

posted on September 30th, 2020 by Colleen McKenna in General,LinkedIn Essential with 1 Comment

From the Author: Over the years, people have suggested that I write a book. My answer was always the same, “No way.”  How would I possibly fit that in?  So many of my colleagues published books about using LinkedIn and quickly found their book out of date because LinkedIn launched an update or added or […]

Read Article
Aug
19

You Being Rogue on LinkedIn Yields LIttle to No Results

posted on August 19th, 2020 by Colleen McKenna in Branding,LinkedIn Essential,Personal Branding with 1 Comment

I have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network, and increased visibility. A proven process, that series of actions or steps taken to achieve a particular end, delivers the […]

Read Article
Jun
24

I’m a fan of the LinkedIn “Send” Button

posted on June 24th, 2020 by Colleen McKenna in Content,LinkedIn Essential,Recommend with Comments Off on I’m a fan of the LinkedIn “Send” Button

Sharing content on LinkedIn is always a hot topic. It is essential to share content with intention and focus on engagement.  View the video below and check out our past blog posts with a focus on content.     Using Content to Add Value 6 Tips for BTB Content Marketing During Coronavirus Sharing Content on […]

Read Article
Jun
17

I Want to Share Your Posts Just Not All of Them

posted on June 17th, 2020 by Colleen McKenna in Development,LinkedIn Essential,Your Network with Comments Off on I Want to Share Your Posts Just Not All of Them

“I’m often included in other people’s LinkedIn posts and assume it’s because they want me to engage with their content and share it with my network. What are your thoughts on that?” This question posed by one of our in:side members during a group coaching call generated some excellent conversations and follow-up emails. When you […]

Read Article
Jun
03

Using Content to Add Value

posted on June 3rd, 2020 by Colleen McKenna in Branding,Career,LinkedIn Essential with Comments Off on Using Content to Add Value

In this short video I share how to use content to add value to your network and conversation at large. Content can make a large impact if it is framed in a creative and meaningful way.  You may propel yourself forward when you focus on content that is business related and engage with others. Check […]

Read Article
Mar
04

Do I Have to be on Social Media?

posted on March 4th, 2020 by Colleen McKenna in Career,LinkedIn Essential,Social Media with 0 Comments

After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others.  LinkedIn is a […]

Read Article
Feb
12

LinkedIn and 20 Minutes to the best PR

posted on February 12th, 2020 by Colleen McKenna in CEOs,Development,Hiring,LinkedIn Essential with 0 Comments

In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]

Read Article
Feb
05

If You Don’t Have LinkedIn Proximity, You’re Missing Out

posted on February 5th, 2020 by Colleen McKenna in Essential,LinkedIn Essential,Profile Development with 0 Comments

I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks.  Proximity is defined as nearness in space, time, or relationship.  We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]

Read Article
Jan
08

Have You Missed the Window of Opportunity on LinkedIn?

posted on January 8th, 2020 by Colleen McKenna in Leadership,LinkedIn Essential,Sales with 1 Comment

You’ve probably heard about LinkedIn’s stats. At least a few of them. Every day, millions of posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. Messages sent has increased 35% year over year. Weekly members who engage heavily […]

Read Article

Subscribe to Intero and get updates delivered right to your inbox.

  • Content rich
  • Relevant
  • Insightful
  • Authentic

Watch Now