After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others. LinkedIn is a […]
Read ArticleIn my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]
Read ArticleI listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]
Read ArticleYou’ve probably heard about LinkedIn’s stats. At least a few of them. Every day, millions of posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. Messages sent has increased 35% year over year. Weekly members who engage heavily […]
Read ArticleAt least once a day as I am scrolling through my LinkedIn homepage, I come across a post that is better suited for Facebook or Instagram. As someone who teaches LinkedIn for a living, I can’t help but roll my eyes. There is a big difference between the two mediums and I always hear “well […]
Read ArticleYou know the email address you use to log into your LinkedIn profile? Most of you might not know this, but everyone you’re connected to has access to that email. Let me reiterate that everyone on LinkedIn cannot access this email, only the people in your network. You might not be a fan of this […]
Read ArticleDo you have Sales Navigator? Do you prospect and send connection requests through the platform? If so, you may have noticed that previously, all connection request acceptances have been reflected in your LinkedIn messaging center, but not anymore. With your Sales Navigator subscription comes the ability to send InMails. When you send InMails using your […]
Read ArticleIt seems like our spring cleaning post might become an annual post. While the weather may not be consistently warm and sunny, it’s time to come out from the comfort of our homes and offices, look around and re-engage. Just the other day, I did a quick review of my 1st-degree connections in Baltimore and […]
Read ArticleHow many current connections do you have on LinkedIn? Are these people still crucial to the work that you are doing? Do you even know everyone in your network? LinkedIn makes it easy and convenient for us to see all of those connections in a spreadsheet so that you can take a look at your […]
Read ArticleWhen an employee leaves their job, the last thing that they probably think about is updating their current role listed on their LinkedIn profile. If an employee forgets to end their current job experience with an employer and they are linked to the employer’s Company Page, they will still show up a current employee on the […]
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