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Apr
10

6 Clues to Keep You From Wasting Time on LinkedIn

posted on April 10th, 2018 by Colleen McKenna in Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

Connecting with the people who are active on LinkedIn takes a discerning eye. It’s worth paying attention to, especially if you are working intentionally to generate new leads, talent, job opportunities. We’re keenly aware of this as we support our clients with their recruiting and business development initiatives. When you review the number of profiles […]

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Mar
27

Sell More Through the People Who Know, Like and Trust You

posted on March 27th, 2018 by Colleen McKenna in Leadership,Sales,Social Selling,Strategy,Your Network with 2 Comments

Is anyone other than me exhausted by the terms “social selling,” “digital transformation” and “AI”? Based on all the posts and Google results I’ve seen recently, you’d think we’ve finally discovered the holy sales grail. And worse, we’ve encouraged people to think selling is easier than ever. More tools, more results. Unfortunately, this is misleading […]

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Mar
06

Do You Love Your LinkedIn Network?

posted on March 6th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Sales,Social Selling,Your Network with 0 Comments

The question of who to connect with on LinkedIn comes up all the time. And, while we have covered this topic several times over the years, it’s important to revisit. Remember, LinkedIn is 15 years old and how people have used it over the years has changed; people have changed jobs, careers, cities, countries and […]

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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Feb
06

Energize and Reinvent Your Game – 5 Ways to Stay at The Top

posted on February 6th, 2018 by Colleen McKenna in General,Job Seekers,Leadership,Your Network with 0 Comments

Super Bowl Sunday was a bit anxious in our house. This post may seem gratuitous to some, however, since I like to relate life to LinkedIn, networking, personal brand and recruiting, the Super Bowl serves up some great comparisons and insight. My husband, Geoff, is an Eagles fan. Like all sports fans in Philadelphia, he […]

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Jan
30

The Seven Lies People Tell Themselves

posted on January 30th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 1 Comment

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

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Jan
25

How To Build Your LinkedIn Profile to Attract Investors

posted on January 25th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Strategy,Your Network with 0 Comments

Over the years, we’ve written about the importance of your LinkedIn profile for prospects, customers/clients, and potential and current employees. It’s time we turn to other key groups that will most likely…no absolutely, vet you on LinkedIn — investors. If you are considering seeking investment money from angels or venture capitalists, are looking to be […]

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Jan
23

Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

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