Jan
29

Your “Like” is Not So Inspiring

posted on January 29th, 2019 by Colleen McKenna in CEOs,General with 0 Comments

I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]

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Jan
22

Do You Actually Receive Value From LinkedIn?

posted on January 22nd, 2019 by Colleen McKenna in General with 0 Comments

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway?  The importance of a holistic view of your product and what it means to be a product-led company. My second takeaway […]

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Jan
01

Open the Door to Opportunity

posted on January 1st, 2019 by Colleen McKenna in General with 0 Comments

Imagine how you and your personal brand would look today if you had committed time a year or more ago to developing your professional story and created context for yourself. Consider the opportunities you may have had in your pipeline, funnel or network if you had focused more strategically on building a smart network filled with […]

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Sep
13

Information About Our Upcoming Webinar

posted on September 13th, 2018 by Sarah Bentley in General with 0 Comments

Sign up for our first of many in:side webinars FREE today! The webinar will take place on September 20, 2018. Even if you can’t make it, still register to receive the recording from the webinar! We promise you won’t want to miss this. LinkedIn can be overwhelming. With so many membership options, three separate platforms, […]

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Sep
06

Take the Chaos out of LinkedIn, Introducing in:side

posted on September 6th, 2018 by Colleen McKenna in General with 0 Comments

Sometimes stepping back to understand your customer, how they think, what they need and how you can best deliver your services is vital. It’s critical that we continue to provide value and high-touch to current and potential customers. Stepping back and observing stretches us so we can continue to grow and remain relevant in a […]

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Aug
23

The Value Behind Personalizing Connection Requests

posted on August 23rd, 2018 by Sarah Bentley in Essential,General,Quick Tips,Sales,Strategy with 0 Comments

Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing funnel, by just making people aware of your business, or getting your name […]

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Aug
21

Is Your Sales Process Stuck, Old, and Tired?

posted on August 21st, 2018 by Colleen McKenna in General,Professional Development,Sales with 0 Comments

Stuck working in a sales position where you’re expected to make cold calls from your city’s business journal’s “Book of Lists”, purchased lists from a broker, association member roster or chamber? Notice the word “stuck.” It’s the operative word in the sentence. If your sales process has not evolved continually over the last few years, […]

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Aug
14

Just How Digitally Literate Are Your Salespeople?

posted on August 14th, 2018 by Colleen McKenna in Career,CEOs,General,Sales with 0 Comments

During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]

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