Sep
13

Information About Our Upcoming Webinar

posted on September 13th, 2018 by Sarah Bentley in General with 0 Comments

Sign up for our first of many in:side webinars FREE today! The webinar will take place on September 20, 2018. Even if you can’t make it, still register to receive the recording from the webinar! We promise you won’t want to miss this. LinkedIn can be overwhelming. With so many membership options, three separate platforms, […]

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Sep
06

Take the Chaos out of LinkedIn, Introducing in:side

posted on September 6th, 2018 by Colleen McKenna in General with 0 Comments

Sometimes stepping back to understand your customer, how they think, what they need and how you can best deliver your services is vital. It’s critical that we continue to provide value and high-touch to current and potential customers. Stepping back and observing stretches us so we can continue to grow and remain relevant in a […]

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Aug
23

The Value Behind Personalizing Connection Requests

posted on August 23rd, 2018 by Sarah Bentley in Essential,General,Quick Tips | How-To's,Sales,Strategy with 0 Comments

Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing funnel, by just making people aware of your business, or getting your name […]

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Aug
21

Is Your Sales Process Stuck, Old, and Tired?

posted on August 21st, 2018 by Colleen McKenna in General,Professional Development,Sales with 0 Comments

Stuck working in a sales position where you’re expected to make cold calls from your city’s business journal’s “Book of Lists”, purchased lists from a broker, association member roster or chamber? Notice the word “stuck.” It’s the operative word in the sentence. If your sales process has not evolved continually over the last few years, […]

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Aug
14

Just How Digitally Literate Are Your Salespeople?

posted on August 14th, 2018 by Colleen McKenna in Career,CEOs,General,Sales with 0 Comments

During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]

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Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Jul
24

LinkedIn’s Greatest Vulnerability is You, the Customer

posted on July 24th, 2018 by Colleen McKenna in CEOs,General with 0 Comments

As a long time LinkedIn evangelist, I write this post not with malice but with sheer and utter frustration. I am the first one to remind the people that we are simply borrowing LinkedIn’s platform and it’s theirs to build any which way they choose. However, there are things beyond understanding. A client called last […]

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Jul
19

How to Link Your Current Role with Your Company’s Page on LinkedIn

posted on July 19th, 2018 by Sarah Bentley in Branding,General,LinkedIn Essential,Profile Development,Quick Tips | How-To's with 0 Comments

Connecting your profile to your employer’s Company Page on LinkedIn is something people often struggle with doing. While this task can be very simple and straightforward enough for people to figure out on their own, you can be missing one very simple step that could be standing between you successfully listing your profile as an […]

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