Whether communicated in 140 characters or thousands of words, the written word creates and leaves an impression. I write a lot. I’m sure you do too. From emails, proposals, to blog posts, I’m a typing fiend, but I’m not sure I would consider myself a writer. Everything I write, including my emails, is edited. My […]
Read ArticleGetting people to follow your company page can be hard. Unlike your profile page where you can request connections, you can’t request people to follow your page. So, you have to make it really easy for someone to follow you. LinkedIn Follow Button for Company Page Placement One great way to do that is to […]
Read ArticleI listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]
Read ArticleNetworking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing funnel, by just making people aware of your business, or getting your name […]
Read ArticleSpeed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]
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