It's Business, Not Social™

For in:side members:

Aug
09

5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Marketing,Branding,Development,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

Read Article
Aug
02

How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

Read Article
Jul
26

Are You Social Selling or Just Pretending?

posted on July 26th, 2016 by Colleen McKenna in Social Selling,Development,Sales with 2 Comments

  Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: And LinkedIn’s:   Marketers broadcast, and salespeople connect, one-to-one. […]

Read Article
Dec
10

The Do’s and Don’ts of LinkedIn Network Development

posted on December 10th, 2015 by Charlotte Meredith in Development,General,Quick Tips,Strategy,Your Network with 0 Comments

    Don’t have time to read? Listen along at your convenience: http://bit.ly/1OgaX6u. It’s the age-old question of LinkedIn: Who do I want in my network and how do I connect with them? LinkedIn gives you multiple ways to connect with your colleagues, associates, and influencers that you network with. Many of these people are […]

Read Article
Dec
08

Who Should Support Your LinkedIn Efforts?

posted on December 8th, 2015 by Colleen McKenna in Branding,Development,General,Marketing,Sales,Strategy with 0 Comments

Don’t have time to read? Listen along at your convenience: http://bit.ly/1OMbVfw I love marketing people. I am connected to more than 390 marketing professionals and most of them I know reasonably well. I appreciate their skills, perspective, knowledge and creativity. They are often the person in the company to inquire about LinkedIn training, coaching or consulting. […]

Read Article
Nov
19

The LinkedIn Groups App

posted on November 19th, 2015 by Charlotte Meredith in Career,Development,General,LinkedIn Tools | Apps,Quick Tips with 0 Comments

    Listen along if you don’t have time to read today’s post: http://bit.ly/1Pys6Oq A couple of weeks ago, LinkedIn introduced its new Groups app. Why does this app function separately from the main app? It makes for faster conversations within Groups and better accessibility to like-minded people outside of your Connections. Think of it […]

Read Article
Nov
12

LinkedIn Profile Pictures: Why You Should Care

posted on November 12th, 2015 by Intero Advisory in Branding,CEOs,Development,Hiring,Profile Development,Quick Tips,Sales with 0 Comments

    Listen while you’re on the go: http://bit.ly/1O42YvG The number one activity on LinkedIn is looking at profiles. Did you know that? And did you know that LinkedIn profiles with a photo get 11 times more views and 40% more InMail responses than profiles without a photo? Unfortunately, what is not addressed in the […]

Read Article
Nov
10

Creating an Authentic LinkedIn Profile

posted on November 10th, 2015 by Colleen McKenna in Branding,Career,CEOs,Development,Profile Development,Sales with 0 Comments

A quick search on Google returns more than 16 million results for “How to Write a Great LinkedIn Profile.” Over the years, we’ve written our fair share on this topic and we talk about how to write a great Profile every day. The mechanics are actually quite simple. LinkedIn makes it rather straightforward. They serve […]

Read Article

Subscribe to Intero and get updates delivered right to your inbox.

Watch Now