Landing Your Professional Messaging

When this post was originally published in July 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder about the importance of a professional brand. Enjoy!   We talk with […]

7 Reasons You Should Have a FOMO LinkedIn Mindset

When this post was originally published in August 2013, we received such a great response. Since then, it has been shared and referenced multiple times. For those that haven’t read it yet, we’d thought we’d share it again. Enjoy! Do you know what FOMO is? I was listening to my college-aged daughter and her roommates earlier […]

5 Ways to “Sell” and Win Trust Through Email

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

Are You Social Selling or Just Pretending?

  Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: And LinkedIn’s:   Marketers broadcast, and salespeople connect, one-to-one. […]

The Do’s and Don’ts of LinkedIn Network Development

    Don’t have time to read? Listen along at your convenience: http://bit.ly/1OgaX6u. It’s the age-old question of LinkedIn: Who do I want in my network and how do I connect with them? LinkedIn gives you multiple ways to connect with your colleagues, associates, and influencers that you network with. Many of these people are […]

Who Should Support Your LinkedIn Efforts?

Don’t have time to read? Listen along at your convenience: http://bit.ly/1OMbVfw I love marketing people. I am connected to more than 390 marketing professionals and most of them I know reasonably well. I appreciate their skills, perspective, knowledge and creativity. They are often the person in the company to inquire about LinkedIn training, coaching or consulting. […]

2 LinkedIn Plans to Keep You Focused

    Don’t have time to read? Listen along at your convenience: http://bit.ly/1MZTVcR Last month, I shared with you all 3 key areas of focus I use when I am in strategic annual planning mode. Now, let’s get a bit more tactical as we look at two LinkedIn plans to keep you focused and intentional […]

Bonuses of the Right LinkedIn Network

In my last post, I wrote about the importance of an authentic LinkedIn profile and what that entails. I actually paused during a workshop last week and had everyone read it. Why? Not because it was an amazing post but because they were having a hard time wrapping their arms around what it means to […]

The LinkedIn Groups App

Quick Tips for LinkedIn Jobs

    Listen along if you don’t have time to read today’s post: http://bit.ly/1Pys6Oq A couple of weeks ago, LinkedIn introduced its new Groups app. Why does this app function separately from the main app? It makes for faster conversations within Groups and better accessibility to like-minded people outside of your Connections. Think of it […]