The Most Important 2000 Characters on Your LinkedIn Profile

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

The Challenge of Having a Growth Mindset

After playing volleyball for 13 years, I found myself yearning for a way for me to give back all of my knowledge and happiness the sport gave me. I took the next step in October 2018 and decided to coach club volleyball. There were many adjustments at first, especially with the way that I saw […]

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

13 Tips to Get the Most Out of the LinkedIn Mobile App

You’re not at your desk, you prefer your tablet or phone to your desktop or laptop, you’ve become accustomed to using apps rather than websites – you may fit in one or more of these categories. If so, learning more about LinkedIn’s mobile apps is important for you. It’s been a long while since we’ve […]

Coaches Help Catapult Your Results and Success

“I probably would not still be working this hard if it wasn’t for Sydney. Please let her know how much I appreciate her work.” I receive these types of follow-up messages quite frequently and am always grateful for our clients who take the time to share their appreciation and recognize a job well done. The […]

LinkedIn Generates Bottom of the Funnel Results

Getting Results

When the “Does LinkedIn actually work?” question comes up, I have go-to success stories. I think immediately of all the clients we have worked with who have gained the best bottom of the funnel results—revenue. And, then I recall their amazement when a client receives a response from a message while we are in a […]

How to Develop Your Employer Brand

be an employer of choice

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

What’s Your Word for 2017?

Colleen wrote a post about choosing a word for 2017. She shared her word for 2017, and I want to share mine. There’s nothing like making it public to be accountable. I may be a little late to the party but better late than never, right? And, maybe we consider this a 30-day check-in. In […]

I Want to Recommend You, But First Please Update Your Photo

Through outreach initiatives and recruiting projects, I look at hundreds of profiles every day. Oh my goodness. The number of non-professional and to be quite honest, unflattering profile photos may be contributing to my fleeting sanity. When I see a bad photo or a photo with multiple people or a photo of you demonstrating your […]

Figure Out LinkedIn Before…

Every few months I receive a flurry of emails inviting me to join a new networking site. After a week or so, the emails slow down and poof, gone, with little fanfare. Every once in a while, someone will mention one of these sites. I prefer to flip the question back and ask how they […]