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May
06

Great Conference? Now Go To LinkedIn.

posted on May 6th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

It’s conference season, right? Conferences mean networking and education. I returned a few days ago from American Marketing Association’s National Leadership Summit in Chicago. Local AMA chapters came together and over three hundred marketers converged for three days of learning, networking, entertainment, and of course, eating. There was incredible buzz around everything we talked about and […]

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Mar
25

Your Content Is Only As Good As Your People

posted on March 25th, 2013 by Colleen McKenna in Branding,Development with 0 Comments

Are your wondering what all the talk surrounding content is all about? Wondering how it facilitates selling? Content is king. We are bombarded by content. In fact, when you Google ‘content’ you receive more than 5 billion results. Every marketer in the world is taking content. Why? It works. I know business owners who can […]

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Feb
11

Post, comment, and share on LinkedIn — and delete when necessary

posted on February 11th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 21 Comments

I so appreciate the questions people ask me about LinkedIn, it’s like having a lab where I, too, can learn and then share. Questions come from both beginners and experienced folks who are working to make LinkedIn a part of their day. But sometimes, along the way, you click too fast and post a comment or […]

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Jan
28

Removing Connections on LinkedIn

posted on January 28th, 2013 by Colleen McKenna in Career,Development,Hiring,Training with 4 Comments

In my last post, I showed you how to keep from inviting and connecting your entire personal email address book to LinkedIn. But if you missed that and have found that you’ve invited hundreds of people to connect that you never intended to be part of your LinkedIn network, let’s talk about removing connections on […]

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Jan
10

Be Diligent and Systematic to Maximize LinkedIn

posted on January 10th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

  In my last post, we talked about my new acronym LEADS: LinkedIn Engagement–Authentic, Diligent, Systematic. We covered Engagement and Authenticity in the last post so today we’re going to talk about being Diligent and Systematic. To maximize LinkedIn you need to be both diligent and systematic about how you use it. It needs to […]

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