Dec
01

I Want to Recommend You, But First Please Update Your Photo

posted on December 1st, 2016 by Sydney Slavin in Career,Development,General,Job Seekers,Profile Development,Strategy with 0 Comments

Through outreach initiatives and recruiting projects, I look at hundreds of profiles every day. Oh my goodness. The number of nonprofessional and to be quite honest, unflattering profile photos may be contributing to my fleeting sanity. When I see a bad photo or a photo with multiple people or a photo of you demonstrating your […]

Read Article
Oct
20

Landing Your Professional Messaging

posted on October 20th, 2016 by Colleen McKenna in Branding,Career,Development,Training with 0 Comments

When this post was originally published in July 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder about the importance of a professional brand. Enjoy!   We talk with […]

Read Article
Oct
06

7 Reasons You Should Have a FOMO LinkedIn Mindset

posted on October 6th, 2016 by Colleen McKenna in Career,Development,Recruiting | Hiring,Training with 0 Comments

When this post was originally published in August 2013, we received such a great response. Since then, it has been shared and referenced multiple times. For those that haven’t read it yet, we’d thought we’d share it again. Enjoy! Do you know what FOMO is? I was listening to my college-aged daughter and her roommates earlier […]

Read Article
Aug
09

5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Branding,Development,Marketing,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

Read Article
Aug
02

How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

Read Article
Jul
26

Are You Social Selling or Just Pretending?

posted on July 26th, 2016 by Colleen McKenna in Development,Sales,Social Selling with 2 Comments

  Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: And LinkedIn’s:   Marketers broadcast, and salespeople connect, one-to-one. […]

Read Article
Dec
10

The Do’s and Don’ts of LinkedIn Network Development

posted on December 10th, 2015 by Ali Barzyk in Development,General,Quick Tips | How-To's,Strategy,Your Network with 0 Comments

    Don’t have time to read? Listen along at your convenience: http://bit.ly/1OgaX6u. It’s the age-old question of LinkedIn: Who do I want in my network and how do I connect with them? LinkedIn gives you multiple ways to connect with your colleagues, associates, and influencers that you network with. Many of these people are […]

Read Article
Dec
08

Who Should Support Your LinkedIn Efforts?

posted on December 8th, 2015 by Colleen McKenna in Branding,Development,General,Marketing,Sales,Strategy with 0 Comments

Don’t have time to read? Listen along at your convenience: http://bit.ly/1OMbVfw I love marketing people. I am connected to more than 390 marketing professionals and most of them I know reasonably well. I appreciate their skills, perspective, knowledge and creativity. They are often the person in the company to inquire about LinkedIn training, coaching or consulting. […]

Read Article