• 128 Cockeysville Rd, Cockeysville, MD 21030
Oct
10

Just One Introduction at a Time

posted on October 10th, 2019 by Colleen McKenna in Development,Professional Development,Sales with 0 Comments

I’m continually talking about maximizing your network by asking for and making introductions. I talk about Centers of Influence and about becoming a Center of Influence. And, I love new ways of thinking about being a valued resource to others. That’s why I was intrigued when during my post-podcast conversation with Walker McKay, he mentioned […]

Read Article
Apr
02

The Risk and Reward of Your Employees Looking Good on LinkedIn

posted on April 2nd, 2019 by Colleen McKenna in CEOs,Development with 0 Comments

Just the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]

Read Article
Mar
05

The Most Important 2000 Characters on Your LinkedIn Profile

posted on March 5th, 2019 by Colleen McKenna in Branding,Development,General,Profile Development with 0 Comments

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

Read Article
Feb
12

The Challenge of Having a Growth Mindset

posted on February 12th, 2019 by Sarah Bentley in Development,General,Mindset with 0 Comments

After playing volleyball for 13 years, I found myself yearning for a way for me to give back all of my knowledge and happiness the sport gave me. I took the next step in October 2018 and decided to coach club volleyball. There were many adjustments at first, especially with the way that I saw […]

Read Article
Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

Read Article
Jun
12

13 Tips to Get the Most Out of the LinkedIn Mobile App

posted on June 12th, 2018 by Colleen McKenna in Development,General,LinkedIn Tools | Apps with 0 Comments

You’re not at your desk, you prefer your tablet or phone to your desktop or laptop, you’ve become accustomed to using apps rather than websites – you may fit in one or more of these categories. If so, learning more about LinkedIn’s mobile apps is important for you. It’s been a long while since we’ve […]

Read Article
May
08

Coaches Help Catapult Your Results and Success

posted on May 8th, 2018 by Colleen McKenna in Career,CEOs,Development,Leadership,Professional Development with 0 Comments

“I probably would not still be working this hard if it wasn’t for Sydney. Please let her know how much I appreciate her work.” I receive these types of follow-up messages quite frequently and am always grateful for our clients who take the time to share their appreciation and recognize a job well done. The […]

Read Article
Dec
12

LinkedIn Generates Bottom of the Funnel Results

posted on December 12th, 2017 by Colleen McKenna in Branding,CEOs,Development with 0 Comments

When the “Does LinkedIn actually work?” question comes up, I have go-to success stories. I think immediately of all the clients we have worked with who have gained the best bottom of the funnel results—revenue. And, then I recall their amazement when a client receives a response from a message while we are in a […]

Read Article
Aug
01

How to Develop Your Employer Brand

posted on August 1st, 2017 by Colleen McKenna in Branding,CEOs,Development,Hiring,Leadership,Marketing with 0 Comments

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

Read Article

Subscribe to Intero and get updates delivered right to your inbox.

  • Content rich
  • Relevant
  • Insightful
  • Authentic