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Apr
08

Tune In and Stay Current

posted on April 8th, 2020 by Colleen McKenna in Career,Development,General with 0 Comments

Well, this post is a little bit podcast, all video, and some real conversation. Right now, I’m just not hitting my stride in creating enough new content for all of our content initiatives and channels. Over the last month, we’ve developed quite a bit of new content for in:side, our membership site, new webinars and […]

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Feb
12

LinkedIn and 20 Minutes to the best PR

posted on February 12th, 2020 by Colleen McKenna in CEOs,Development,Hiring,LinkedIn Essential with 0 Comments

In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]

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Jan
15

Your LinkedIn Indifference May Leave Your Company in The Dust

posted on January 15th, 2020 by Colleen McKenna in Branding,CEOs,Development,Hiring with 0 Comments

Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms that resonated with their often fleeting […]

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Oct
10

Just One Introduction at a Time

posted on October 10th, 2019 by Colleen McKenna in Development,Professional Development,Sales with 0 Comments

I’m continually talking about maximizing your network by asking for and making introductions. I talk about Centers of Influence and about becoming a Center of Influence. And, I love new ways of thinking about being a valued resource to others. That’s why I was intrigued when during my post-podcast conversation with Walker McKay, he mentioned […]

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Apr
02

The Risk and Reward of Your Employees Looking Good on LinkedIn

posted on April 2nd, 2019 by Colleen McKenna in CEOs,Development with 0 Comments

Just the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]

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Mar
05

The Most Important 2000 Characters on Your LinkedIn Profile

posted on March 5th, 2019 by Colleen McKenna in Branding,Development,General,Profile Development with 0 Comments

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

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Feb
12

The Challenge of Having a Growth Mindset

posted on February 12th, 2019 by Sarah Bentley in Development,General,Mindset with 0 Comments

After playing volleyball for 13 years, I found myself yearning for a way for me to give back all of my knowledge and happiness the sport gave me. I took the next step in October 2018 and decided to coach club volleyball. There were many adjustments at first, especially with the way that I saw […]

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Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Jun
12

13 Tips to Get the Most Out of the LinkedIn Mobile App

posted on June 12th, 2018 by Colleen McKenna in Development,General,LinkedIn Tools | Apps with 0 Comments

You’re not at your desk, you prefer your tablet or phone to your desktop or laptop, you’ve become accustomed to using apps rather than websites – you may fit in one or more of these categories. If so, learning more about LinkedIn’s mobile apps is important for you. It’s been a long while since we’ve […]

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