The Difference Between Paid Ads vs. Organic Content on LinkedIn
Have you seen this week’s video walkthrough? This week’s video walkthrough on YouTube shows how to spot the difference between an organic ad and a paid ad in the newsfeed. Organic posts are more likely to appear in the feed of people you are connected with and follow you. A paid ad, however, enables companies […]
Content Recap: Design + Amplify to Grow Your Business + Attract Talent
Throughout the month of May, the Intero team focused on the topic of Content, and how crucial it can be a strategic tool or your downfall. In the content that we have shared throughout the past few weeks, including our strategy blog, quick tips, video walkthroughs, and podcast episodes, we learned just how powerful content […]
Is Creator Mode on LinkedIn Right for You?
Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to utilize the “Creator mode” setting on LinkedIn. Creator mode is a setting in your profile that allows you to expand your reach and grow your influence on LinkedIn. Creator mode is a great feature for content machines— people who are […]
How to Utilize the Subscriber Bell on LinkedIn
Did you see this week’s blog breakdown? This week’s video walkthrough on YouTube covers the new subscriber bell icon on LinkedIn and how users can use this new tool to customize their feed and ensure they never miss content from prospects, influencers, clients, or other content creators. The content that you see in your LinkedIn […]
15 Ways to Build Your LinkedIn Content to Attract Candidates and Buyers
Key Takeaways: 1. Candidates and buyers expect a certain level of sophistication and proficiency from you on LinkedIn. 2. Content is a key strategy for SEO and PR. 3. Encouraging your employees to shape their personal brand may be daunting, however, it is necessary to further your message and create credibility. Content can be a […]
How to Choose if You Want to See Less Political Content in Your LinkedIn Feed
Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to choose if you want to see less political content in your LinkedIn feed. This new feature, rolled out to only members in the U.S., enables users to customize their feed by using the feed control menu and indicating they would […]
How to Invite Your LinkedIn Connections Follow Your Company Page
Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to invite connections to follow your company page. By inviting your connections, you can increase engagement on your company page, as well as ensure your content is being seen! For best results, consider inviting current and past clients/customers, friends and family, […]
How to Post an Article on LinkedIn
Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to post an article to your newsfeed on LinkedIn. Posting an article is different from writing an article because the content piece you’re sharing is already published on another website. Articles you may want to share with your connections can be industry-related, news-related, company […]
Employee Advocacy: Out with Elevate, In with My Company Tab
LinkedIn has removed its Elevate platform and has now rolled out a broader version— the My Company tab on your Company Page. If your organization was an avid Elevate user, fear not! The core functionality of Elevate will remain, and you will be able to continue to build employee advocacy on LinkedIn. If you are […]
Content and LinkedIn: Are You Doing It Right?
Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content. We’ve talked about content time and time again, and while […]
