Gaining traction and leveraging LinkedIn for business development or recruiting requires you build interest, influence, and action. It’s on you, not any other person. A client recently asked me to check their LinkedIn account and see if the person they assigned to manage their LinkedIn outreach was actually sending out connection requests and messaging. Connection […]
Read ArticleDo you download content that makes you think? I do. While I’m interested in lots of varied information and am a sucker for a good headline, I know that I’ll be dropped into a sales funnel and a salesperson who most likely didn’t look at my LinkedIn profile or website will begin to send me […]
Read ArticleJust the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]
Read ArticleI have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]
Read ArticleI think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]
Read ArticleThere is a lot of discussion these days about the tight labor market and, specifically, how it’s affecting small businesses. I read one story about a restaurant that’s offering one free meal a day for a year to anyone that refers a successful candidate. Businesses are taking extra (and some may argue, necessary) steps to […]
Read Article“It’s hard enough to get my sales team to use our CRM, how will I get them to log into LinkedIn too? Is there a way to integrate our CRM with LinkedIn Sales Navigator and should I?” Explain why they need to use both tools and how it will help them. Potentially. Definitely. The more […]
Read ArticleA repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]
Read ArticleDuring a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]
Read ArticleSpeed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]
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