Apr
26

A New and Improved Skills Section on LinkedIn

posted on April 26th, 2018 by Colleen McKenna in CEOs,Profile Development,Quick Tips | How-To's with 0 Comments

Long overdue, LinkedIn has updated their Skills Section and it’s worth checking out. In a recent LinkedIn blog post, LinkedIn Tips to Keep Your Profile Fresh, Charu Jangid shares the highlights of the new Skills Section. In today’s quickly changing workforce, staying on top of your skills and showing what you know matters more than ever. […]

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Apr
12

Research Customers, Prospects and Competitors on LinkedIn

posted on April 12th, 2018 by Colleen McKenna in CEOs,Quick Tips | How-To's with 0 Comments

Using LinkedIn for research only makes sense. In our recent post, Be in the Know, All the Time, with LinkedIn, we talked about diving into LinkedIn to gain information, competitive advantage and find the right people at the right time. Here are steps to distill a company and their LinkedIn Company Page. Interested in learning […]

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Mar
15

How to Create and Send Introductions on LinkedIn

posted on March 15th, 2018 by Colleen McKenna in CEOs,Quick Tips | How-To's with 0 Comments

LinkedIn is about creating new connections that bring value to you and the other person. There are lots of connection strategies and philosophies. Connect with everyone, connect with only people you know, ask for introductions, refrain from asking for introductions, delete people often, never delete and the list goes on. One answer does not fit […]

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Mar
13

Keep Your LinkedIn A Priority from One Quarter to the Next

posted on March 13th, 2018 by Colleen McKenna in CEOs,Education with 0 Comments

As one quarter comes to a close and we roll into another, how are you doing with your intentions, resolutions, goals, and plan? Have you moved your LinkedIn initiative forward and are you making tangible progress? (We’d like to hear about those successes, feel free to comment and share your success.) If your LinkedIn initiative […]

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Mar
06

Do You Love Your LinkedIn Network?

posted on March 6th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Sales,Social Selling,Your Network with 0 Comments

The question of who to connect with on LinkedIn comes up all the time. And, while we have covered this topic several times over the years, it’s important to revisit. Remember, LinkedIn is 15 years old and how people have used it over the years has changed; people have changed jobs, careers, cities, countries and […]

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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Feb
15

Research Customers, Prospects and Competitors on LinkedIn

posted on February 15th, 2018 by Colleen McKenna in CEOs,Quick Tips | How-To's with 0 Comments

Using LinkedIn for research only makes sense. In our recent post, Be in the Know, All the Time, with LinkedIn, we talked about diving into LinkedIn to gain information, competitive advantage and find the right people at the right time. Here are steps to distill a company and their LinkedIn Company Page. Interested in learning […]

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Feb
13

Be in the Know, All the Time, with LinkedIn

posted on February 13th, 2018 by Colleen McKenna in Branding,CEOs,Marketing,Your Network with 0 Comments

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]

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Jan
30

The Seven Lies People Tell Themselves

posted on January 30th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

My best days are spent working with and talking to clients. Each conversation inspires me to think about our clients, their businesses and the whole idea of personal brand and marketing. Today’s post is no exception. Our clients are located throughout the United States, and we don’t often meet with them in person. So, when […]

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Jan
25

How To Build Your LinkedIn Profile to Attract Investors

posted on January 25th, 2018 by Colleen McKenna in CEOs,Leadership,Profile Development,Strategy,Your Network with 0 Comments

Over the years, we’ve written about the importance of your LinkedIn profile for prospects, customers/clients, and potential and current employees. It’s time we turn to other key groups that will most likely…no absolutely, vet you on LinkedIn — investors. If you are considering seeking investment money from angels or venture capitalists, are looking to be […]

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Check out our LinkedIn Mastery site, in:side, for all of our best practices. Dismiss