I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]
Read ArticleThere is a lot of discussion these days about the tight labor market and, specifically, how it’s affecting small businesses. I read one story about a restaurant that’s offering one free meal a day for a year to anyone that refers a successful candidate. Businesses are taking extra (and some may argue, necessary) steps to […]
Read Article“It’s hard enough to get my sales team to use our CRM, how will I get them to log into LinkedIn too? Is there a way to integrate our CRM with LinkedIn Sales Navigator and should I?” Explain why they need to use both tools and how it will help them. Potentially. Definitely. The more […]
Read ArticleA repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]
Read ArticleDuring a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]
Read ArticleSpeed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]
Read ArticleWhen an employee leaves their job, the last thing that they probably think about is updating their current role listed on their LinkedIn profile. If an employee forgets to end their current job experience with an employer and they are linked to the employer’s Company Page, they will still show up a current employee on the […]
Read ArticleAs a long time LinkedIn evangelist, I write this post not with malice but with sheer and utter frustration. I am the first one to remind the people that we are simply borrowing LinkedIn’s platform and it’s theirs to build any which way they choose. However, there are things beyond understanding. A client called last […]
Read ArticleHave you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]
Read ArticleHave you ever been charged with presenting something you’re not entirely sure you’re an expert on? If so, you probably thought, “Wow, I can’t do this. I’m not an expert.” Then you realize you better learn it fast. People are relying on you to teach, inspire, and perhaps even entertain them. Something important may be […]
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