How Valuable is Your Network?

There is so much untapped potential in your network – both who you’re connected to and the connections that have slipped your mind. Take some time to evaluate your LinkedIn network and build a strategy for how to get that network working for you. We’ve included some previous blog posts below packaged together to help […]

A Swapcast: Colleen McKenna and Matthew Isales from Sales Stackr Podcast

Matthew Isales Sales Stackr Podcast

Colleen shares so much of her LinkedIn expertise with listeners and Matt Isales, Owner of iSales Solutions and Host of Sales Stackr podcast. From how to build and execute a LinkedIn strategy to live streaming, this podcast is chock full of great information for sales and marketing leaders. Show Notes:0:00 Introduction2:07 Colleen discusses her background […]

8 Minutes BuzzFree: Brand and Marketing Specialist, Doni O’Connor

In this spin-off of Intero’s podcast, in:dispensable, Colleen will be interviewing business development and sales professionals. Beyond the buzzwords and sales jargon, here is what Doni O’Connor with Target Marketing Group has to say about how creativity plays a large role in her sales success. Show Notes:0:00 Introduction1:10 Doni describes her role1:31 Doni discusses her […]

Emmanuel Laroche: Serving Up Authenticity As Everyone’s Favorite Flavor

Emmanuel Laroche Symrise Interview with Colleen

Emmanuel Laroche is part scientist, part artist. With an entire career in the flavors industry, he talks about the importance of exploration and following your passions. Show Notes:0:00 Introduction2:25 Emmanuel discusses his role and the flavors industry6:35 The most popular flavors are the traditional ones7:54 How the American business culture drew Emmanuel in11:07 Why innovation […]

Employee Referral Programs Are a No-Brainer

When you’re facing a major challenge, it’s sometimes really tough to identify a solution. I know this is true in life, but it’s also true in business. Nearly every client we speak with tells us that recruiting and hiring is their major challenge right now. In a recent post, I talk about hiring readiness and […]

CEOs Wish and Hope No More; Use LinkedIn the Right Way

Gaining traction and leveraging LinkedIn for business development or recruiting requires you build interest, influence, and action. It’s on you, not any other person. A client recently asked me to check their LinkedIn account and see if the person they assigned to manage their LinkedIn outreach was actually sending out connection requests and messaging. Connection […]

Do CEOs know what they want? Yes, they do.

Do you download content that makes you think? I do. While I’m interested in lots of varied information and am a sucker for a good headline, I know that I’ll be dropped into a sales funnel and a salesperson who most likely didn’t look at my LinkedIn profile or website will begin to send me […]

The Risk and Reward of Your Employees Looking Good on LinkedIn

Just the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]

Living The Dream Is Not Just A Cliché

write down your dreams

I have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]

Your “Like” is Not So Inspiring

The value of a Like

I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]