LinkedIn and 20 Minutes to the best PR
In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]
Your Recruiting MVP Makes a Difference
Sitting in my office just a few miles from the Baltimore Ravens Training Facility, I’ve watched and read about LaMar Jackson being named this year’s NFL MVP. It got me thinking. Typically, we think of the CEO, Founder, President, or Owner as the MVP. They are the face of the business, the visionary, the risk-taker, […]
Hiring Metrics in the War for Talent
What are your most important metrics for your recruiting and hiring process? If you have an immediate answer you are most likely on the right path to staying ahead of your competition in the war for talent. If you do not have an answer or are thinking, “How can I start using metrics to evaluate […]
Your LinkedIn Indifference May Leave Your Company in The Dust
Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms that resonated with their often fleeting […]
More Than a Resolution
On the in:dispensable podcast, Colleen McKenna shares her insights on the growing importance of mastering LinkedIn. She notes that a “top skill for salespeople and recruiters is the agility to use tech to become a better professional.” Show notes: 0:00 Introduction 0:15 Observations made after ten years talking about LinkedIn 1:12 Create a stellar, world-class […]
LinkedIn for CEOs
Some CEOs are woefully behind on LinkedIn – both what it can do for their businesses and how to use it. These next three posts are directed squarely at CEOs and are meant to light a fire under them to finally start utilizing LinkedIn, as well as putting some strategy around it so you can […]
Add a LinkedIn Company Page Follow Button to Your Website
Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you can’t request people to follow your page. So, you have to make it really easy for someone to follow you. LinkedIn Follow Button for Company Page Placement One great way to do that is to […]
8 Minutes BuzzFree: Supporting Customers Through Process Improvement, Kevin Ledversis
Kevin Ledversis is Director of Sales at Newcastle Systems and devoted to all things process improvement. In a time when it seems like Amazon is taking over the world, Kevin and his team find ways to maximize efficiency and keep everyone rowing in the same direction. Show Notes:0:00 Introduction1:46 How ecommerce demands have changed the […]
Rachel Druckenmiller: Employee Engagement, Leading Intentionally + Preventing Burn-out
What happens when a wellness expert burns out? Rachel Druckenmiller shares her personal story and all of the wisdom that she’s gathered since; from employee engagement to living more intentionally. Show Notes: 0:00 Introduction2:28 Rachel explains her background5:05 Rachel defines the role of “entrepreneur”8:06 The power of intentional leading and the effects of living in […]
Consider Your “Brand”
We’ve talked a lot about personal, professional and online brands over the years. Many people may think they’re different, but the reality today is that anyone who looks you up online is most likely going to see all of it. What are you putting out there? The following blog posts will help you to consider […]
