Use Social Media to Own Your Company’s Identity

posted on August 4th, 2015 by Colleen McKenna in Branding,CEOs,General with 0 Comments

  Environment. It’s a word chock-full of images and conjures up so many pictures in my mind. I recall the mist of the rainforest in Montverde, Costa Rica; the sand and dunes at Cape May; the joy I experience when I visit family in Buffalo, Florida and Ontario, Canada. These environments (communities of people, places […]

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New LinkedIn Company Page Feature

posted on July 30th, 2015 by Intero Advisory in CEOs,General,Quick Tips with 0 Comments

Now, you can listen while you drive: I recently went to follow the LinkedIn company page of the cool new company, SAMPLEit. When I went to their Company Page, I was greeted with a pop up that highlighted a new LinkedIn feature. The pop up stated: “Get breaking news on this company. Now when […]

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A Rock-Solid CEO Rocks LinkedIn

posted on June 30th, 2015 by Colleen McKenna in CEOs with 0 Comments

I spend a good deal of time working with, observing, and being inspired by CEOs. They’re wired differently; their capacity for risk is greater than most, their pursuit of excellence strong and more fine-tuned. Their ability to recall the smallest detail and influence their tribes with strategic vision is just a part of the day’s […]

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3 More Ways to Supercharge Your Conference Experience

posted on June 25th, 2015 by Intero Advisory in CEOs,Development,General,Quick Tips with 0 Comments

It’s conference season for many of our clients and my colleague, Colleen McKenna, wrote an article that I encourage ALL conference goers to read before you attend your next event entitled: Supercharge Your Conference Experience. Colleen does a great job at walking you through her process for pre- and post-conference outreach with speakers, clients, prospects, […]

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Who Should Handle Your LinkedIn & Social Platforms?

posted on June 16th, 2015 by Colleen McKenna in CEOs with 0 Comments

In my last post I spent a good deal of time talking about CEOs, their social savviness and how necessary this skill is for those leading today’s organizations. In my experience, almost every executive I know tells me how they simply don’t have time to do this or they are not the least bit interested. […]

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LinkedIn and the Paranoid CEO

posted on June 2nd, 2015 by Colleen McKenna in Branding,Career,CEOs with 0 Comments

A small business owner called me a couple of weeks ago a bit alarmed and somewhat annoyed that LinkedIn is sending messages to his employees about jobs they might be interested in. No doubt his concern is legitimate and a topic we hear a good deal about from other CEOs and business leaders. The smaller […]

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CEOs: Your Social Savviness is Good for Business

posted on May 26th, 2015 by Colleen McKenna in Branding,CEOs with 0 Comments

How’s business this year? Are your revenue numbers up, flat or falling? You know this may have more to do with you than you think. Yes, you’re the leader and you know more about your product or service than anyone else, but guess what – if no one knows who you are, you may be […]

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Who’s Viewed Your LinkedIn Post

posted on May 7th, 2015 by Colleen McKenna in Branding,CEOs,Quick Tips with 3 Comments

Without a doubt, checking who’s viewed your LinkedIn profile is among the most popular activities on LinkedIn. It should be. Knowing who is looking at your profile provides you with insight, an opportunity to get in touch, and to re-engage a conversation. (If you don’t regularly check your profile views, why not start today)?   […]

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The 5.4 People You Need to Know

posted on April 28th, 2015 by Colleen McKenna in CEOs,Development with 0 Comments

If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach, go deeper and better understand the DNA of their prospect. Salespeople need to reframe their conversation to address the various beliefs, biases and business objectives of each member of the buyer’s team. Easier […]

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