Apr
12

CEOs, Consultants and Differentiating with Original Content

posted on April 12th, 2016 by Colleen McKenna in Branding,CEOs,Leadership,Publishing with 0 Comments

As more and more CEOs and Consultants become comfortable with their own thought leadership style and the ability to reach more people than ever, LinkedIn should be a definite channel for them to share their insight, expertise and wisdom. LinkedIn’s publishing platform is one of my favorite features when members use it correctly. I like […]

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Mar
15

How a CFO Rocks LinkedIn

posted on March 15th, 2016 by Erin Miller in CEOs,General,Leadership,LinkedIn Tools | Apps,Marketing,Social Selling,Strategy with 0 Comments

Note: This post is intended for anyone who is interested in growing revenue. Yes, this means you. In a social world, everyone is in business development. What if you are not in sales? When I published Your 12-Month Social Sales Plan, I definitely had salespeople in mind but not exclusively. Everyone who talks with others, […]

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Feb
16

Update: My Employees are Recruited All the Time

posted on February 16th, 2016 by Colleen McKenna in CEOs,Hiring,Leadership,Professional Development with 0 Comments

    Click here for direct link to this recorded blog post This is a follow-up to my post, My Employees are Recruited All the Time, published on October 27, 2015. Well, this time it didn’t work in Intero’s favor. When our Strategic Navigator, Alicia, told me she was leaving Intero I was disappointed but […]

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Feb
09

3 Attributes of a Social Sales Rock Star

posted on February 9th, 2016 by Colleen McKenna in CEOs,Sales,Social Selling,Strategy with 0 Comments

  Note: This post is intended for anyone who is interested in growing revenue. Yes, this means you. In a social world, everyone is in business development.   Sales has changed. Has your sales training adapted? Has your sales process evolved? Social and professional networks, data, instantaneous insight and the ability to create, nurture and […]

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Feb
02

5 Years of Intero Advisory: Learnings, Observations and Plans

posted on February 2nd, 2016 by Colleen McKenna in CEOs,General,Intero Team,Social Selling,Strategy,Success Story,Training with 0 Comments

      Click here for a link to our recorded post. We know the statistics on women-owned businesses (increasing but not awesome) and their rate of succeeding year one (not so great) or actually growing and reaching the five year mark, right? While I should probably share these stats I prefer not to dampen […]

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Jan
12

Recruiting Firm Transforms Company with LinkedIn

posted on January 12th, 2016 by Intero Advisory in CEOs,General,Hiring,Intero Team,Strategy,Success Story with 0 Comments

Intero Advisory Success Story Kester Search Group (KSG) is an executive recruiting firm that specializes in the permanent placement of qualified sales and management professionals into medical device, diagnostic, and dental companies throughout the United States. KSG engaged Lindsey Stemann, Vice President of Intero Advisory, one year after the business launched. At the time, KSG […]

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Nov
24

Bonuses of the Right LinkedIn Network

posted on November 24th, 2015 by Colleen McKenna in CEOs,Development,General,Hiring,Recommend,Sales,Strategy,Your Network with 0 Comments

In my last post, I wrote about the importance of an authentic LinkedIn profile and what that entails. I actually paused during a workshop last week and had everyone read it. Why? Not because it was an amazing post but because they were having a hard time wrapping their arms around what it means to […]

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Nov
12

LinkedIn Profile Pictures: Why You Should Care

posted on November 12th, 2015 by Intero Advisory in Branding,CEOs,Development,Hiring,Profile Development,Quick Tips,Sales with 0 Comments

    Listen while you’re on the go: http://bit.ly/1O42YvG The number one activity on LinkedIn is looking at profiles. Did you know that? And did you know that LinkedIn profiles with a photo get 11 times more views and 40% more InMail responses than profiles without a photo? Unfortunately, what is not addressed in the […]

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Nov
10

Creating an Authentic LinkedIn Profile

posted on November 10th, 2015 by Colleen McKenna in Branding,Career,CEOs,Development,Profile Development,Sales with 0 Comments

A quick search on Google returns more than 16 million results for “How to Write a Great LinkedIn Profile.” Over the years, we’ve written our fair share on this topic and we talk about how to write a great Profile every day. The mechanics are actually quite simple. LinkedIn makes it rather straightforward. They serve […]

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