Apr
30

CEOs Wish and Hope No More; Use LinkedIn the Right Way

posted on April 30th, 2019 by Colleen McKenna in CEOs,Mindset,Professional Development with 0 Comments

Gaining traction and leveraging LinkedIn for business development or recruiting requires you build interest, influence, and action. It’s on you, not any other person. A client recently asked me to check their LinkedIn account and see if the person they assigned to manage their LinkedIn outreach was actually sending out connection requests and messaging. Connection […]

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Apr
09

Do CEOs know what they want? Yes, they do.

posted on April 9th, 2019 by Colleen McKenna in CEOs,Hiring,Recruiting,Strategy with 0 Comments

Do you download content that makes you think? I do. While I’m interested in lots of varied information and am a sucker for a good headline, I know that I’ll be dropped into a sales funnel and a salesperson who most likely didn’t look at my LinkedIn profile or website will begin to send me […]

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Apr
02

The Risk and Reward of Your Employees Looking Good on LinkedIn

posted on April 2nd, 2019 by Colleen McKenna in CEOs,Development with 0 Comments

Just the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]

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Feb
26

Living The Dream Is Not Just A Cliché

posted on February 26th, 2019 by Colleen McKenna in CEOs with 0 Comments

I have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]

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Jan
29

Your “Like” is Not So Inspiring

posted on January 29th, 2019 by Colleen McKenna in CEOs,General with 0 Comments

I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]

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Dec
11

The Benefits of a Transparent Culture

posted on December 11th, 2018 by Erin Miller in CEOs,Hiring,Leadership,Recruiting with 0 Comments

There is a lot of discussion these days about the tight labor market and, specifically, how it’s affecting small businesses. I read one story about a restaurant that’s offering one free meal a day for a year to anyone that refers a successful candidate. Businesses are taking extra (and some may argue, necessary) steps to […]

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Aug
28

The Seven Lies People Tell Themselves

posted on August 28th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

A repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]

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Aug
14

Just How Digitally Literate Are Your Salespeople?

posted on August 14th, 2018 by Colleen McKenna in Career,CEOs,General,Sales with 0 Comments

During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]

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Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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