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Apr
01

Being a First-Timer Means It’s Okay to be Just Okay

posted on April 1st, 2020 by Colleen McKenna in CEOs,Mindset,Professional Development with 0 Comments

Did you watch the 60 Minutes episode with Brené Brown? If not, please do.  Then download her new podcast, Unlocking Us and listen carefully. Process and consider her ideas and suggestions for a more meaningful understanding of FFT/TFT. This morning as I walked the dog, I spent 38 minutes awesome moments comforted, awed and refreshed […]

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Feb
12

LinkedIn and 20 Minutes to the best PR

posted on February 12th, 2020 by Colleen McKenna in CEOs,Development,Hiring,LinkedIn Essential with 0 Comments

In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]

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Jan
29

Your Recruiting MVP Makes a Difference

posted on January 29th, 2020 by Colleen McKenna in CEOs,Mindset,Strategy with 0 Comments

Sitting in my office just a few miles from the Baltimore Ravens Training Facility, I’ve watched and read about LaMar Jackson being named this year’s NFL MVP. It got me thinking. Typically, we think of the CEO, Founder, President, or Owner as the MVP. They are the face of the business, the visionary, the risk-taker, […]

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Jan
22

Hiring Metrics in the War for Talent

posted on January 22nd, 2020 by Liza Slavin in Career,CEOs,Hiring with 0 Comments

What are your most important metrics for your recruiting and hiring process? If you have an immediate answer you are most likely on the right path to staying ahead of your competition in the war for talent. If you do not have an answer or are thinking, “How can I start using metrics to evaluate […]

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Jan
15

Your LinkedIn Indifference May Leave Your Company in The Dust

posted on January 15th, 2020 by Colleen McKenna in Branding,CEOs,Development,Hiring with 0 Comments

Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms that resonated with their often fleeting […]

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Jan
06

More Than a Resolution

posted on January 6th, 2020 by Colleen McKenna in CEOs,Mindset with 0 Comments

On the in:dispensable podcast, Colleen McKenna shares her insights on the growing importance of mastering LinkedIn. She notes that a “top skill for salespeople and recruiters is the agility to use tech to become a better professional.” Show notes: 0:00 Introduction 0:15 Observations made after ten years talking about LinkedIn  1:12 Create a stellar, world-class […]

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Dec
12

LinkedIn for CEOs

posted on December 12th, 2019 by Colleen McKenna in CEOs,Leadership,Strategy with 0 Comments

Some CEOs are woefully behind on LinkedIn – both what it can do for their businesses and how to use it. These next three posts are directed squarely at CEOs and are meant to light a fire under them to finally start utilizing LinkedIn, as well as putting some strategy around it so you can […]

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Nov
14

Add a LinkedIn Company Page Follow Button to Your Website

posted on November 14th, 2019 by Matt Culloty in CEOs with 1 Comment

Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you can’t request people to follow your page. So, you have to make it really easy for someone to follow you. LinkedIn Follow Button for Company Page Placement One great way to do that is to […]

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Nov
11

8 Minutes BuzzFree: Supporting Customers Through Process Improvement, Kevin Ledversis

posted on November 11th, 2019 by Colleen McKenna in CEOs with 0 Comments

Kevin Ledversis is Director of Sales at Newcastle Systems and devoted to all things process improvement. In a time when it seems like Amazon is taking over the world, Kevin and his team find ways to maximize efficiency and keep everyone rowing in the same direction.  Show Notes:0:00 Introduction1:46 How ecommerce demands have changed the […]

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Nov
05

Rachel Druckenmiller: Employee Engagement, Leading Intentionally + Preventing Burn-out

posted on November 5th, 2019 by Colleen McKenna in Career,CEOs,Mindset,Professional Development,Strategy with 0 Comments

What happens when a wellness expert burns out? Rachel Druckenmiller shares her personal story and all of the wisdom that she’s gathered since; from employee engagement to living more intentionally. Show Notes: 0:00 Introduction2:28 Rachel explains her background5:05 Rachel defines the role of “entrepreneur”8:06 The power of intentional leading and the effects of living in […]

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