In my last post, we talked about my new acronym LEADS: LinkedIn Engagement–Authentic, Diligent, Systematic. We covered Engagement and Authenticity in the last post so today we’re going to talk about being Diligent and Systematic. To maximize LinkedIn you need to be both diligent and systematic about how you use it. It needs to […]
Read ArticleTo maximize LinkedIn and see the results you are looking for in 2013, you need to use it consistently. The best way to do this is to make it a habit. In this two-part post, we’ll cover some best practices for using LinkedIn to create opportunities and some easy strategies to make LinkedIn a […]
Read ArticleAdd video on your LinkedIn Company Page. A great way to do that is to add video on your Products and Services pages. There is nothing better than showing your services or products in action. Your LinkedIn Company Page is the collective voice of your organization. It’s where people will see not only your employees […]
Read ArticleThe Internet has changed our world from one-size-fits-most to individually tailored in one click. When you search you receive what you ask for and you decide to continue or go back and choose something else. LinkedIn delivers a one-to-one and personal experience for you so your LinkedIn profile should be as personal as you can make it. […]
Read ArticleYou can now endorse skills on LinkedIn for your key connections. It’s a great way to give a quick endorsement validating a colleague, client, prospect’s top skills. It’s a bit like a review. If you endorse someone’s skill your photo will appear on their profile, good awareness for you too. And, you can endorse multiple […]
Read ArticleNo doubt social media is challenging. It’s challenging for those who do it for a living. It’s continually morphing, reinventing itself to keep people coming back and to add more features and levels of interaction.
So how do you suddenly learn how to use LinkedIn now that your CEO, VP or manager has decided you should? Or worse, now that you need a new job? How do you begin and do it correctly?
Read ArticleThe other day during a LinkedIn workshop someone asked if CEOs were using LinkedIn. He mentioned that he thought a lot of CEOs had incomplete and less than stellar profiles. He made a great point, one I completely agree. There are a lot of poor profiles on LinkedIn and many of them are owners, CEOs, […]
Read ArticleWhat’s the value of your network? Does yours have a strong heartbeat or is flatlining? Do you reach out and talk to people, initiate conversation and interest? I hear lots of conversations around this and wonder how we can really look at our online LinkedIn communities and see who is there, what they have in common, and […]
Read ArticleI hosted a LinkedIn Lunch and Learn the other day where the audience was filled with a wide range of professionals who understand and use LinkedIn for business development. Perhaps most interesting though was that there were college students, young professionals and rebooters [my friend Phil Burgess has coined that term for those individuals that have re-invented […]
Read ArticleI hear a lot people talking about their profiles, most people say their profile is not updated, they created it a while ago and pay little attention to it. I get that. I suggest taking a few minutes and going back in for another look. LinkedIn is here to stay and people all over the world […]
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