Oct
08

Your LinkedIn Profile Should Be a LinkedIn Story

posted on October 8th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

One of the definitions for the word “profile” is: a brief biographical sketch or outline. Way back in 2004 that’s the name LinkedIn assigned to the thing you created when you joined LinkedIn. Made sense almost ten years ago. Then the world really changed and many started to say your LinkedIn Profile is really your […]

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Sep
17

Are You a LinkedIn Super Connector?

posted on September 17th, 2013 by Colleen McKenna in Career,Development,Hiring,Training with 2 Comments

You notice that there are a couple of different types of connectors on LinkedIn, right? Random Connectors and Intentional Connectors are two I blogged about last week. They each have their place in LinkedIn and sometimes, depending on what we need to do, we may be a bit of both. That can work, but for […]

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Sep
10

Who Are You? LinkedIn Invitations From People You Don’t Know

posted on September 10th, 2013 by Colleen McKenna in Career,Development,Hiring,Training with 2 Comments

People tell me all the time that they continually receive LinkedIn invitations from people they don’t know. It makes you wonder: “Who are these people and how did they find me?” I hear this over and over from clients and it’s usually accompanied with annoyance and frustration. Even at my daughter’s field hockey game the […]

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Aug
27

Update Your LinkedIn Profile, Keep People Interested

posted on August 27th, 2013 by Colleen McKenna in Career,Development,Hiring,Training with 0 Comments

Every once in a while, even I am surprised by LinkedIn. I serve as the VP of Programming for the American Marketing Association (AMA) Baltimore Chapter and I volunteered to update their LinkedIn Company Page. In order to do that, the position has to be in the Experience area on my LinkedIn Profile. Originally, I placed […]

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Aug
20

Your LinkedIn Network—20 Ways To Tap In

posted on August 20th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

Opportunities need to stop being transactions entered into your CRM. They need to be viewed from a different context. Opportunities are people. The people we’ve known, we know and those we will meet. Our culture and our business practices should slow down and take a deep breath. We are all about faster, more, better—but all […]

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Jun
17

Why LinkedIn Doesn’t Work

posted on June 17th, 2013 by Colleen McKenna in Branding,Career,Development,General,Hiring,Training with 1 Comment

“LinkedIn doesn’t work for me.” “Is your Profile complete? Do you invite people into your network? Do you introduce others? Are you sharing content? Are you in Groups? Do you spend intentional time in LinkedIn?”  “I haven’t had any success on LinkedIn.” “Are you trolling or are you trying to build and add value to […]

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Jun
11

Let Me Know Why We Should Connect on LinkedIn

posted on June 11th, 2013 by Colleen McKenna in Career,General,Training with 2 Comments

The world  is shrinking, LinkedIn’s membership is increasing, and our networks are growing and becoming increasingly more important to our business success. Most of us—including me—are open to connecting and growing our networks, but please, if we have not met yet, give me a reason to connect with you. Of the 137 invitations in my […]

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