Sep
28

Are You Reaching as Many People as You Can When Posting or Sharing Content?

posted on September 28th, 2017 by Sydney Slavin in Branding,General,Publishing,Quick Tips,Strategy with 0 Comments

Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public it was only visible to anyone signed into their LinkedIn account. […]

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Aug
15

How to Build Your Brand as a Candidate

posted on August 15th, 2017 by Erin Miller in Branding,Career,Job Seekers,Profile Development,Strategy,Your Network with 0 Comments

We’ve been talking a lot recently about brands and branding. Specifically, employer and talent brands: how to attract talent, how to build a strong talent pipeline, how to communicate to the outside world that your organization is a great place to work. If you haven’t read Colleen’s posts, or if you haven’t yet given this […]

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Aug
08

How to Leverage Your Talent Brand and Hire More Effectively

posted on August 8th, 2017 by Colleen McKenna in Branding,Hiring,Leadership,Marketing with 0 Comments

From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you needed to fill that position. You knew that yesterday. Your struggle? Finding the right people […]

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Aug
01

How to Develop Your Employer Brand

posted on August 1st, 2017 by Colleen McKenna in Branding,CEOs,Development,Hiring,Leadership,Marketing with 0 Comments

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

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Nov
29

Increase LinkedIn Profile Views with an Image, Posts + Media

posted on November 29th, 2016 by Colleen McKenna in Branding,LinkedIn Tools | Apps,Publishing,Quick Tips with 3 Comments

Get noticed more often by adding some color to your LinkedIn profile. How long do you spend on someone’s profile if they don’t have much on their profile? Probably less than five seconds. If their profile is good, you might spend eight to ten seconds. Approximately 65 percent of the population are visual learners and […]

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Nov
15

Privacy or Complacency — What’s Actually Stopping You?

posted on November 15th, 2016 by Colleen McKenna in Branding,Career,CEOs,Job Seekers,Professional Development with 0 Comments

Your Privacy is Important to You. You value your privacy and aren’t the least bit concerned that your lack of “presence” will have any effect on your current or future career. You’re confident your experience and position will speak for you. And, while that may be true there is another view you should consider. Your […]

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Oct
20

Landing Your Professional Messaging

posted on October 20th, 2016 by Colleen McKenna in Branding,Career,Development,Training with 0 Comments

When this post was originally published in July 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder about the importance of a professional brand. Enjoy!   We talk with […]

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Oct
04

Do You Know Who is Following You?

posted on October 4th, 2016 by Sydney Slavin in Branding,Publishing,Quick Tips,Strategy with 0 Comments

Did you know any LinkedIn member can follow your posts? That’s right. Every post. Pretty cool, right? But did you know those people don’t even have to be a connection? Let’s take a look at who is following you. Go to your homepage on LinkedIn and hover over “Profile” in the navigation bar. Click on […]

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Aug
16

Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Branding,Career,Job Seekers,Marketing,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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