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How to Develop Your Employer Brand

posted on August 1st, 2017 by Colleen McKenna in Branding,CEOs,Development,Hiring,Leadership,Marketing with 0 Comments

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

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Increase LinkedIn Profile Views with an Image, Posts + Media

posted on November 29th, 2016 by Colleen McKenna in Branding,LinkedIn Tools | Apps,Publishing,Quick Tips with 3 Comments

Get noticed more often by adding some color to your LinkedIn profile. How long do you spend on someone’s profile if they don’t have much on their profile? Probably less than five seconds. If their profile is good, you might spend eight to ten seconds. Approximately 65 percent of the population are visual learners and […]

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Privacy or Complacency — What’s Actually Stopping You?

posted on November 15th, 2016 by Colleen McKenna in Branding,Career,CEOs,Job Seekers,Professional Development with 0 Comments

Your Privacy is Important to You. You value your privacy and aren’t the least bit concerned that your lack of “presence” will have any effect on your current or future career. You’re confident your experience and position will speak for you. And, while that may be true there is another view you should consider. Your […]

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Landing Your Professional Messaging

posted on October 20th, 2016 by Colleen McKenna in Branding,Career,Development,Training with 0 Comments

When this post was originally published in July 2014, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; a great reminder about the importance of a professional brand. Enjoy!   We talk with […]

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Do You Know Who is Following You?

posted on October 4th, 2016 by Sydney Slavin in Branding,Publishing,Quick Tips,Strategy with 0 Comments

Did you know any LinkedIn member can follow your posts? That’s right. Every post. Pretty cool, right? But did you know those people don’t even have to be a connection? Let’s take a look at who is following you. Go to your homepage on LinkedIn and hover over “Profile” in the navigation bar. Click on […]

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Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Branding,Career,Job Seekers,Marketing,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Branding,Development,Marketing,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

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How to Build a LinkedIn Showcase Page

posted on June 2nd, 2016 by Sydney Slavin in Branding,General with 0 Comments

Showcase pages are extensions of your Company Page, designed for highlighting a particular business unit, brand, audience, or initiative. You can share updates and sponsored updates with LinkedIn members who follow your Showcase Page.They are focused on building relationships with LinkedIn members.   In order to create a Showcase Page, first hover over the down […]

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Women — Yes, Your Digital Brand Matters + Quick Survey

posted on April 19th, 2016 by Colleen McKenna in Branding,Career,CEOs,General,Job Seekers,Leadership,Profile Development with 0 Comments

Your digital brand matters more than ever. A favorite 2015 post, Women Your Brand Matters, detailed how women need to rethink their image and consider themselves in light of their career, expertise and future livelihood. As the Wall Street Journal’s Nandini D’Souza Wolfe writes in her article, The New Look of Work, “The mind-set is simple and […]

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