Are You Sure Your Customers Are On Facebook?

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

LinkedIn: The Numbers and Opportunities Don’t Lie

Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar and then capture attention later in life. LinkedIn, often the fair-haired social stepchild, has now […]

LinkedIn Generates Bottom of the Funnel Results

Getting Results

When the “Does LinkedIn actually work?” question comes up, I have go-to success stories. I think immediately of all the clients we have worked with who have gained the best bottom of the funnel results—revenue. And, then I recall their amazement when a client receives a response from a message while we are in a […]

Women – Why Your Professional Brand Matters

When this post was originally shared in 2015, it sparked a lot of great thoughts and conversation. This topic deserves to be examined regularly. Let’s take another look at how we, as women, build (and ignore) our brands; and what we can do about it.   I talk with professional women everyday who don’t realize […]

Popular or Successful; You Decide

I hope sometime soon the word “social” drops off the front end of media and networking. Content and digital channels get the credit they deserve, especially for those who intentionally understand, use, and engage with others who do the same. I have heard that LinkedIn has dropped the term “social selling.” Not sure if that […]

Are You Reaching as Many People as You Can When Posting or Sharing Content?

Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public it was only visible to anyone signed into their LinkedIn account. […]

How to Build Your Brand as a Candidate

We’ve been talking a lot recently about brands and branding. Specifically, employer and talent brands: how to attract talent, how to build a strong talent pipeline, how to communicate to the outside world that your organization is a great place to work. If you haven’t read Colleen’s posts, or if you haven’t yet given this […]

How to Leverage Your Talent Brand and Hire More Effectively

From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you needed to fill that position. You knew that yesterday. Your struggle? Finding the right people […]

How to Develop Your Employer Brand

be an employer of choice

In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking leadership team. They even have positive comments and a favorable CEO score on Glassdoor. One […]

Coming Our Way — Creative, Disruptive Innovation

I talk about the need for businesses to change all the time; to almost anyone who will listen. From Rochester, New York to Houston, Texas, I spoke about this very subject several times last week. The companies, big or small, who do not look to disrupt will be disrupted. Move in or move over. Join […]