Consider Your “Brand”

We’ve talked a lot about personal, professional and online brands over the years. Many people may think they’re different, but the reality today is that anyone who looks you up online is most likely going to see all of it. What are you putting out there? The following blog posts will help you to consider […]

Employee Referral Programs Are a No-Brainer

When you’re facing a major challenge, it’s sometimes really tough to identify a solution. I know this is true in life, but it’s also true in business. Nearly every client we speak with tells us that recruiting and hiring is their major challenge right now. In a recent post, I talk about hiring readiness and […]

Employment Branding is Vital to Recruiting

I recently wrote about how important it is for companies to build an engaging culture in order to attract great employees: “The most talented professionals can be selective. They’re good at what they do, so they don’t necessarily need to take the first opportunity that comes their way. They’re going to find the company that […]

The Most Important 2000 Characters on Your LinkedIn Profile

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

How to Update Your Job Experience on LinkedIn When You Leave A Company

When an employee leaves their job, the last thing that they probably think about is updating their current role listed on their LinkedIn profile. If an employee forgets to end their current job experience with an employer and they are linked to the employer’s Company Page, they will still show up a current employee on the […]

How to Link Your Current Role with Your Company’s Page on LinkedIn

Inform Tip and Tutorials

Connecting your profile to your employer’s Company Page on LinkedIn is something people often struggle with doing. While this task can be very simple and straightforward enough for people to figure out on their own, you can be missing one very simple step that could be standing between you successfully listing your profile as an […]

How to Clean Up Your LinkedIn Company Page

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]

How Do Your Employees Look on LinkedIn?

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

Be in the Know, All the Time, with LinkedIn

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]