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How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Be in the Know, All the Time, with LinkedIn

posted on February 13th, 2018 by Colleen McKenna in Branding,CEOs,Marketing,Your Network with 0 Comments

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]

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Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

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LinkedIn: The Numbers and Opportunities Don’t Lie

posted on January 2nd, 2018 by Colleen McKenna in Branding,CEOs,General,Leadership,Sales,Social Selling,Success Story with 0 Comments

Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar and then capture attention later in life. LinkedIn, often the fair-haired social stepchild, has now […]

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LinkedIn Generates Bottom of the Funnel Results

posted on December 12th, 2017 by Colleen McKenna in Branding,CEOs,Development with 0 Comments

When the “Does LinkedIn actually work?” question comes up, I have go-to success stories. I think immediately of all the clients we have worked with who have gained the best bottom of the funnel results—revenue. And, then I recall their amazement when a client receives a response from a message while we are in a […]

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Women – Why Your Professional Brand Matters

posted on November 7th, 2017 by Colleen McKenna in Branding,Career,Leadership,Professional Development,Your Network with 0 Comments

When this post was originally shared in 2015, it sparked a lot of great thoughts and conversation. This topic deserves to be examined regularly. Let’s take another look at how we, as women, build (and ignore) our brands; and what we can do about it.   I talk with professional women everyday who don’t realize […]

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Popular or Successful; You Decide

posted on October 3rd, 2017 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Social Selling,Strategy,Your Network with 0 Comments

I hope sometime soon the word “social” drops off the front end of media and networking. Content and digital channels get the credit they deserve, especially for those who intentionally understand, use, and engage with others who do the same. I have heard that LinkedIn has dropped the term “social selling.” Not sure if that […]

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Are You Reaching as Many People as You Can When Posting or Sharing Content?

posted on September 28th, 2017 by Sydney Slavin in Branding,General,Publishing,Quick Tips,Strategy with 0 Comments

Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public it was only visible to anyone signed into their LinkedIn account. […]

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How to Build Your Brand as a Candidate

posted on August 15th, 2017 by Erin Miller in Branding,Career,Job Seekers,Profile Development,Strategy,Your Network with 0 Comments

We’ve been talking a lot recently about brands and branding. Specifically, employer and talent brands: how to attract talent, how to build a strong talent pipeline, how to communicate to the outside world that your organization is a great place to work. If you haven’t read Colleen’s posts, or if you haven’t yet given this […]

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How to Leverage Your Talent Brand and Hire More Effectively

posted on August 8th, 2017 by Colleen McKenna in Branding,Hiring,Leadership,Marketing with 0 Comments

From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you needed to fill that position. You knew that yesterday. Your struggle? Finding the right people […]

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