Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Aug
02

How to Update Your Job Experience on LinkedIn When You Leave A Company

When an employee leaves their job, the last thing that they probably think about is updating their current role listed on their LinkedIn profile. If an employee forgets to end their current job experience with an employer and they are linked to the employer’s Company Page, they will still show up a current employee on the […]

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Jul
19

How to Link Your Current Role with Your Company’s Page on LinkedIn

posted on July 19th, 2018 by Sarah Bentley in Branding,General,LinkedIn Essential,Profile Development,Quick Tips | How-To's with 0 Comments

Connecting your profile to your employer’s Company Page on LinkedIn is something people often struggle with doing. While this task can be very simple and straightforward enough for people to figure out on their own, you can be missing one very simple step that could be standing between you successfully listing your profile as an […]

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Jul
17

How to Clean Up Your LinkedIn Company Page

posted on July 17th, 2018 by Colleen McKenna in Branding,Career,CEOs,LinkedIn Essential,Recruiting | Hiring with 0 Comments

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]

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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Feb
13

Be in the Know, All the Time, with LinkedIn

posted on February 13th, 2018 by Colleen McKenna in Branding,CEOs,Marketing,Your Network with 0 Comments

During a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]

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Jan
23

Are You Sure Your Customers Are On Facebook?

posted on January 23rd, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Sales,Social Selling with 0 Comments

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]

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Jan
02

LinkedIn: The Numbers and Opportunities Don’t Lie

posted on January 2nd, 2018 by Colleen McKenna in Branding,CEOs,General,Leadership,Sales,Social Selling,Success Story with 0 Comments

Some social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar and then capture attention later in life. LinkedIn, often the fair-haired social stepchild, has now […]

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Dec
12

LinkedIn Generates Bottom of the Funnel Results

posted on December 12th, 2017 by Colleen McKenna in Branding,CEOs,Development with 0 Comments

When the “Does LinkedIn actually work?” question comes up, I have go-to success stories. I think immediately of all the clients we have worked with who have gained the best bottom of the funnel results—revenue. And, then I recall their amazement when a client receives a response from a message while we are in a […]

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Nov
07

Women – Why Your Professional Brand Matters

posted on November 7th, 2017 by Colleen McKenna in Branding,Career,Leadership,Professional Development,Your Network with 0 Comments

When this post was originally shared in 2015, it sparked a lot of great thoughts and conversation. This topic deserves to be examined regularly. Let’s take another look at how we, as women, build (and ignore) our brands; and what we can do about it.   I talk with professional women everyday who don’t realize […]

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