I recently wrote about how important it is for companies to build an engaging culture in order to attract great employees: “The most talented professionals can be selective. They’re good at what they do, so they don’t necessarily need to take the first opportunity that comes their way. They’re going to find the company that […]
Read ArticleBillboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]
Read ArticleSpeed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]
Read ArticleWhen an employee leaves their job, the last thing that they probably think about is updating their current role listed on their LinkedIn profile. If an employee forgets to end their current job experience with an employer and they are linked to the employer’s Company Page, they will still show up a current employee on the […]
Read ArticleConnecting your profile to your employer’s Company Page on LinkedIn is something people often struggle with doing. While this task can be very simple and straightforward enough for people to figure out on their own, you can be missing one very simple step that could be standing between you successfully listing your profile as an […]
Read ArticleHave you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]
Read ArticleIt’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]
Read ArticleDuring a recent workshop, it became apparent that the CEO was becoming agitated. During the break, I asked him if everything was okay. He shared that he was embarrassed that his company looked so “anemic” on LinkedIn when he knew it was the one channel their clients paid attention to. He mentioned that he personally […]
Read ArticleWhen online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up […]
Read ArticleSome social platforms bloom early and gain traction quickly. Others gain their momentum in a more controlled way. Platforms are a lot like people. Some peak young and stay the course their entire lives while others stay under the radar and then capture attention later in life. LinkedIn, often the fair-haired social stepchild, has now […]
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