Three Reasons Sales Navigator is the Most Versatile LinkedIn Product
Did you catch our latest video walkthrough? In this week’s walkthrough on YouTube, Jim covers three main reasons why Sales Navigator is the most versatile LinkedIn product— dynamic data, usable across all lines of business, and the ability to streamline within the platform. The first reason why Sales Navigator is the most versatile is the […]
Are You Paying for the Right Paid Products on LinkedIn?
Did you see this week’s video walkthrough? In our latest walkthrough on YouTube, Jim covers the common questions and misconceptions users have when purchasing paid products on LinkedIn, including LinkedIn Premium, LinkedIn Sales Navigator, Marketing Solutions, and LinkedIn Recruiter. We see many individuals and companies paying for premium products and LinkedIn Ads without truly knowing […]
Strengthen Your Organization on LinkedIn and Improve Your Business Positioning
No matter the current business and economic environment, creating new marketing campaigns, working toward and exceeding quotas, finding talent, developing your, nurturing and developing existing relationships still need to happen. You must continue adapting, innovating, and separating your business from your peers. With economic uncertainty in the news cycle and business owner confidence at 10-year […]
How to Choose if You Want to See Less Political Content in Your LinkedIn Feed
Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to choose if you want to see less political content in your LinkedIn feed. This new feature, rolled out to only members in the U.S., enables users to customize their feed by using the feed control menu and indicating they would […]
5 Things to Focus on Before Running Paid Advertising on LinkedIn
Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone is ready or should be […]
Do I Have Control of My Employee’s LinkedIn Activity?
The question of whether or not you have control over what your employees do with their LinkedIn profiles and other social media platforms is one the Intero Advisory team answers almost weekly. When a company is making specific investments into business outcomes stemming from LinkedIn, they want to ensure success. The short answer— you do […]
Reevaluate Training and Development Budgets for Accelerated Learning
Training and development are critical for success in your career or as a contributing member of your company. Therefore, it makes sense that companies spend ~100B annually on investments in employee training. According to LinkedIn’s 2021 Workplace Learning Report, this investment number will climb higher. I have been the beneficiary of working for two companies […]
How to Increase Response Rates on LinkedIn
Key Takeaways: 1. Shortcuts and hacks will not work to increase the effectiveness of messaging on LinkedIn. 2. LinkedIn’s data and findings are important but you need to test for your specific use case. 3. The downward trend in response rates on LinkedIn is an area of opportunity for you and your business. The title […]
New LinkedIn Recruiter Feature: Candidate Insights
LinkedIn is synonymous with attracting talent and searching for a new role. However, we will be the first to tell you all the other ways to use LinkedIn. The platform has helped so many with sales, branding, thought leadership, professional development, and networking, to name a few. With all of these focus areas, LinkedIn is still […]
Golf vs. LinkedIn: The Similarities
In the spirit of warm weather, fresh-cut grass, fully booked tee times, and all of the PGA Tournament coverage, I have been thinking of the parallels between Golf and LinkedIn. While it is easy to draw parallels to Golf’s challenges with life and business, I think it is interesting to evaluate Golf and LinkedIn’s commonalities. […]
