5 Things to Focus on Before Running Paid Advertising on LinkedIn

paid advertising linkedin

Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone is ready or should be […]

Do I Have Control of My Employee’s LinkedIn Activity?

employee's LinkedIn

The question of whether or not you have control over what your employees do with their LinkedIn profiles and other social media platforms is one the Intero Advisory team answers almost weekly. When a company is making specific investments into business outcomes stemming from LinkedIn, they want to ensure success.  The short answer— you do […]

Reevaluate Training and Development Budgets for Accelerated Learning

training and development

Training and development are critical for success in your career or as a contributing member of your company. Therefore, it makes sense that companies spend ~100B annually on investments in employee training. According to LinkedIn’s 2021 Workplace Learning Report, this investment number will climb higher. I have been the beneficiary of working for two companies […]

How to Increase Response Rates on LinkedIn

response rates LinkedIn

Key Takeaways: 1. Shortcuts and hacks will not work to increase the effectiveness of messaging on LinkedIn. 2. LinkedIn’s data and findings are important but you need to test for your specific use case. 3. The downward trend in response rates on LinkedIn is an area of opportunity for you and your business. The title […]

New LinkedIn Recruiter Feature: Candidate Insights

LinkedIn recruiter candidate insights

LinkedIn is synonymous with attracting talent and searching for a new role. However, we will be the first to tell you all the other ways to use LinkedIn. The platform has helped so many with sales, branding, thought leadership, professional development, and networking, to name a few. With all of these focus areas, LinkedIn is still […]

Golf vs. LinkedIn: The Similarities

golf vs. LinkedIn

In the spirit of warm weather, fresh-cut grass, fully booked tee times, and all of the PGA Tournament coverage, I have been thinking of the parallels between Golf and LinkedIn. While it is easy to draw parallels to Golf’s challenges with life and business, I think it is interesting to evaluate Golf and LinkedIn’s commonalities. […]

How to Add Services to Your LinkedIn Profile

services LI profile

Did you see this week’s video walkthrough? This week’s walkthrough on YouTube focused on adding services to your LinkedIn profile. Adding Services to your profile allows you to become more searchable if anyone searches a service you have on your profile, and also allows you to tell LinkedIn members that you offer these services. Follow […]

Professionals, Small Business Owners, and Recruiters: How To Leverage LinkedIn Salary Data

salary

LinkedIn allows its users to access insights from its trusted member base of over 740+ million. Depending on your membership level, you can access this data to help make informed decisions. As a LinkedIn Premium member, you can instantly access insights and data around salaries for multiple positions. These insights range from location-based salary ranges, […]

How to Add Your Resume to Your LinkedIn Profile

resume

In case you missed it! Yesterday’s video tutorial on our YouTube channel was a walkthrough on how to add your resume to your LinkedIn profile. Adding your resume to your LinkedIn featured section allows it to be more visible to hiring managers and recruiters, so if you are looking to have a more complete profile […]