Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Jul
24

LinkedIn’s Greatest Vulnerability is You, the Customer

posted on July 24th, 2018 by Colleen McKenna in CEOs,General with 1 Comment

As a long time LinkedIn evangelist, I write this post not with malice but with sheer and utter frustration. I am the first one to remind the people that we are simply borrowing LinkedIn’s platform and it’s theirs to build any which way they choose. However, there are things beyond understanding. A client called last […]

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Jul
17

How to Clean Up Your LinkedIn Company Page

posted on July 17th, 2018 by Colleen McKenna in Branding,Career,CEOs,Hiring,LinkedIn Essential with 0 Comments

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]

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Jul
10

LinkedIn: Know What You Need to Know

Have you ever been charged with presenting something you’re not entirely sure you’re an expert on? If so, you probably thought, “Wow, I can’t do this. I’m not an expert.” Then you realize you better learn it fast. People are relying on you to teach, inspire, and perhaps even entertain them. Something important may be […]

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Jul
03

Don’t Pause Your LinkedIn Outreach in July

posted on July 3rd, 2018 by Colleen McKenna in Hiring,Leadership,Sales,Social Selling,Strategy,Your Network with 0 Comments

Everyone is asking, “Should we pause our LinkedIn outreach in July?”   According to AAA, a record-setting 46.9 million Americans are expected to hit the roads, rails, and sky for the 4th of July holiday.   Considering this stat alone, it’s a valid question. And since so many people have asked that question over the […]

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Jun
19

What is Your 2018 LinkedIn Training Plan?

The 2nd quarter is coming to a close. What plan have you and your organization put into place to enable your team members to build their personal brands, advocate your company’s brand, and establish, nurture and leverage their individual networks for the greater good of promoting personal and company news, insight and value proposition? We […]

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Jun
12

13 Tips to Get the Most Out of the LinkedIn Mobile App

posted on June 12th, 2018 by Colleen McKenna in Development,General,LinkedIn Tools | Apps with 0 Comments

You’re not at your desk, you prefer your tablet or phone to your desktop or laptop, you’ve become accustomed to using apps rather than websites – you may fit in one or more of these categories. If so, learning more about LinkedIn’s mobile apps is important for you. It’s been a long while since we’ve […]

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Jun
08

Search, Find and Connect With the Right 2nd-degree LinkedIn Connections

posted on June 8th, 2018 by Colleen McKenna in Job Seekers,Leadership,Quick Tips,Your Network with 0 Comments

In our most recent post, The Ultimate Value of Your 2nd-degree LinkedIn Connections, we focused on building a diverse, strategic network by uncovering and connecting to more of the right people. Today, here’s a step-by-step guide on how to do just that. Hold on, there’s more. What’s your take away from this post? What’s one […]

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Jun
05

The Ultimate Value of Your 2nd-degree LinkedIn Connections

posted on June 5th, 2018 by Colleen McKenna in CEOs,Hiring,Leadership,Sales,Social Selling,Strategy,Your Network with 0 Comments

Are you having trouble finding new candidates and prospects? Do you need to re-invent your recruiting and sales pipelines? If so, you need to tap into your 2nd-degree LinkedIn connections. They’re a direct pathway to expand your reach and influence without breaking the bank, investing in a new tech stack that your team may find […]

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