Do You Actually Receive Value From LinkedIn?

posted on January 22nd, 2019 by Colleen McKenna in General with 0 Comments

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway?  The importance of a holistic view of your product and what it means to be a product-led company. My second takeaway […]

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Open the Door to Opportunity

posted on January 1st, 2019 by Colleen McKenna in General with 0 Comments

Imagine how you and your personal brand would look today if you had committed time a year or more ago to developing your professional story and created context for yourself. Consider the opportunities you may have had in your pipeline, funnel or network if you had focused more strategically on building a smart network filled with […]

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Holiday Musings and A Thank You

posted on December 18th, 2018 by Colleen McKenna in Intero Team with 0 Comments

Gasp. It’s been a wild year. You know the kind, maybe yours was like that too. Over the years, my go-to line has been, “The years go by quickly, it’s the days that are endless.” The days of raising children, working, volunteering, and living fills our days beyond measure. Pressed for time, energy and inspiration, […]

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Why You Need To Finally Get Your Personal Brand Online

posted on December 4th, 2018 by Colleen McKenna in Personal Branding with 0 Comments

December 4th, 2010, I lost my job. I was relieved and terrified at the same time. Who wouldn’t be? We were emerging from one of the worst recessions in history, at least contemporary times and everyone was pretty bruised from the previous couple of years. As I slogged through job descriptions, I found myself more […]

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A Thanksgiving Message from Intero Advisory

posted on November 20th, 2018 by Colleen McKenna in Intero Team with 1 Comment

Did you know that beyond the United States and Canada other countries also celebrate Thanksgiving? I didn’t. Curious, I searched and learned that beyond the States and Canada, the external territory of Norfolk in Australia, Grenada, Liberia, the Netherlands, the Phillippines, and St. Lucia also celebrate Thanksgiving. Germany and Japan celebrate a similarly named festival […]

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Meet Colleen: The Principal of Intero Advisory

posted on November 8th, 2018 by Colleen McKenna in Intero Team with 0 Comments

Over the last few weeks, you’ve had the chance to get to know our team. Knowing something about others sparks conversation and creates a human connection. We are more than LinkedIn profiles; we are people curious and interested in building bridges and meaning. When Intero Advisory launched in January 2011, I wasn’t thinking about employees […]

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LinkedIn Sales Navigator’s Homepage

posted on November 6th, 2018 by Colleen McKenna in Sales Navigator with 0 Comments

If you have access to Sales Navigator or are thinking about signing up for it, make sure you read our most recent articles: Ten Steps to Integrating Sales Navigator with Your CRM 6 Favorite Sales Navigator Features From Our Lead Generation Specialists 6 Scary Features of Sales Navigator My LinkedIn.com homepage is a frenetic playground […]

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Are You Sure You’re Impressing Candidates?

posted on October 16th, 2018 by Colleen McKenna in Recruiting with 0 Comments

Every CEO group I work with has a similar need; to find new talent for their growing organizations. …A bit fatigued, somewhat deflated and definitely skeptical, they tend to look outwardly for solutions when I submit that their best options are well within their grasp. First, it’s important you understand how someone finds, acquaints themselves […]

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Stop, Think, and Be Sure Before You Connect on LinkedIn

posted on September 25th, 2018 by Colleen McKenna in Sales with 0 Comments

Who thinks of networking in macro or micro terms? Probably no one and that is why I want you to think about it that way. We are always asking clients about their networks. Who are you connected to? How well do you know them? Are they good referral sources for you? If you don’t know […]

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