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Aug
28

The Seven Lies People Tell Themselves

posted on August 28th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

A repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]

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Aug
21

Is Your Sales Process Stuck, Old, and Tired?

posted on August 21st, 2018 by Colleen McKenna in General,Professional Development,Sales with 0 Comments

Stuck working in a sales position where you’re expected to make cold calls from your city’s business journal’s “Book of Lists”, purchased lists from a broker, association member roster or chamber? Notice the word “stuck.” It’s the operative word in the sentence. If your sales process has not evolved continually over the last few years, […]

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Aug
14

Just How Digitally Literate Are Your Salespeople?

posted on August 14th, 2018 by Colleen McKenna in Career,CEOs,General,Sales with 0 Comments

During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]

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Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Jul
24

LinkedIn’s Greatest Vulnerability is You, the Customer

posted on July 24th, 2018 by Colleen McKenna in CEOs,General with 1 Comment

As a long time LinkedIn evangelist, I write this post not with malice but with sheer and utter frustration. I am the first one to remind the people that we are simply borrowing LinkedIn’s platform and it’s theirs to build any which way they choose. However, there are things beyond understanding. A client called last […]

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Jul
17

How to Clean Up Your LinkedIn Company Page

posted on July 17th, 2018 by Colleen McKenna in Branding,Career,CEOs,Hiring,LinkedIn Essential with 0 Comments

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]

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Jul
10

LinkedIn: Know What You Need to Know

Have you ever been charged with presenting something you’re not entirely sure you’re an expert on? If so, you probably thought, “Wow, I can’t do this. I’m not an expert.” Then you realize you better learn it fast. People are relying on you to teach, inspire, and perhaps even entertain them. Something important may be […]

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Jul
03

Don’t Pause Your LinkedIn Outreach in July

posted on July 3rd, 2018 by Colleen McKenna in Hiring,Leadership,Sales,Social Selling,Strategy,Your Network with 0 Comments

Everyone is asking, “Should we pause our LinkedIn outreach in July?”   According to AAA, a record-setting 46.9 million Americans are expected to hit the roads, rails, and sky for the 4th of July holiday.   Considering this stat alone, it’s a valid question. And since so many people have asked that question over the […]

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Jun
19

What is Your 2018 LinkedIn Training Plan?

The 2nd quarter is coming to a close. What plan have you and your organization put into place to enable your team members to build their personal brands, advocate your company’s brand, and establish, nurture and leverage their individual networks for the greater good of promoting personal and company news, insight and value proposition? We […]

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