• 128 Cockeysville Rd, Cockeysville, MD 21030

The Most Important 2000 Characters on Your LinkedIn Profile

posted on March 5th, 2019 by Colleen McKenna in Branding,Development,General,Profile Development with 0 Comments

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

Read Article

Living The Dream Is Not Just A Cliché

posted on February 26th, 2019 by Colleen McKenna in CEOs with 0 Comments

I have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]

Read Article

Are You Sure Your Content is Share-Worthy?

posted on February 19th, 2019 by Colleen McKenna in Personal Branding,Strategy with 0 Comments

Today, focus on only share-worthy content. In my last post, Your “Like” is Not So Inspiring, I focused on how a “Like” is just not enough anymore. My intent was to encourage, and perhaps, inspire a more strategic pursuit of content sharing to increase your visibility and personal brand Not everything we post is epic […]

Read Article

Your “Like” is Not So Inspiring

posted on January 29th, 2019 by Colleen McKenna in CEOs,General with 0 Comments

I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]

Read Article

Do You Actually Receive Value From LinkedIn?

posted on January 22nd, 2019 by Colleen McKenna in General with 0 Comments

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway?  The importance of a holistic view of your product and what it means to be a product-led company. My second takeaway […]

Read Article

Open the Door to Opportunity

posted on January 1st, 2019 by Colleen McKenna in General with 0 Comments

Imagine how you and your personal brand would look today if you had committed time a year or more ago to developing your professional story and created context for yourself. Consider the opportunities you may have had in your pipeline, funnel or network if you had focused more strategically on building a smart network filled with […]

Read Article

Holiday Musings and A Thank You

posted on December 18th, 2018 by Colleen McKenna in Intero Team with 0 Comments

Gasp. It’s been a wild year. You know the kind, maybe yours was like that too. Over the years, my go-to line has been, “The years go by quickly, it’s the days that are endless.” The days of raising children, working, volunteering, and living fills our days beyond measure. Pressed for time, energy and inspiration, […]

Read Article

Why You Need To Finally Get Your Personal Brand Online

posted on December 4th, 2018 by Colleen McKenna in Personal Branding with 0 Comments

December 4th, 2010, I lost my job. I was relieved and terrified at the same time. Who wouldn’t be? We were emerging from one of the worst recessions in history, at least contemporary times and everyone was pretty bruised from the previous couple of years. As I slogged through job descriptions, I found myself more […]

Read Article

A Thanksgiving Message from Intero Advisory

posted on November 20th, 2018 by Colleen McKenna in Intero Team with 1 Comment

Did you know that beyond the United States and Canada other countries also celebrate Thanksgiving? I didn’t. Curious, I searched and learned that beyond the States and Canada, the external territory of Norfolk in Australia, Grenada, Liberia, the Netherlands, the Phillippines, and St. Lucia also celebrate Thanksgiving. Germany and Japan celebrate a similarly named festival […]

Read Article

Meet Colleen: The Principal of Intero Advisory

posted on November 8th, 2018 by Colleen McKenna in Intero Team with 0 Comments

Over the last few weeks, you’ve had the chance to get to know our team. Knowing something about others sparks conversation and creates a human connection. We are more than LinkedIn profiles; we are people curious and interested in building bridges and meaning. When Intero Advisory launched in January 2011, I wasn’t thinking about employees […]

Read Article

Subscribe to Intero and get updates delivered right to your inbox.

  • Content rich
  • Relevant
  • Insightful
  • Authentic

Watch Now