As we launch into a new season I’d like to take a minute and reflect on the year so far. First, I am incredibly grateful. I have met, gotten to know and worked with so many new people in the last year, and, I have taken something away from everyone, yes, that means each of […]
Read ArticleIf you are someone who waits to be introduced, hesitates to say hello first or just prefers anonymity LinkedIn, and for that matter all social media, will be a tad uncomfortable for you, at least, at first. That’s okay, just know and understand it. Social media is based on sharing, transparency and being willing to […]
Read ArticleIn the pursuit of being found, connecting, engaging and creating opportunities both inside and outside of LinkedIn building a strong and compelling Profile and Company Page is both necessary and strategic. Outside of LinkedIn, if your Company Page is complete and key-worded properly, you will rank higher in search engines and add to your to […]
Read ArticleWe covered a lot of ground in part 3, and now, I want to get you thinking about tying it all together. Analytics provide lots of insight and ways of looking at a picture, but what, in the end, do you take a way from the information? Well, hopefully, serveral things. I am not really […]
Read ArticleOk, this post took a bit longer than expected, we were fighting a power outage on the East Coast this week thanks to Hurrican Irene…anyway…back to a far more interesting topic…LinkedIn Company Pages. As of August, 2011 there are are over 2 million LinkedIn Company Pages and for those that are built-out well [meaning they […]
Read ArticleThere are lots of LinkedIn members who started their profile and never quite finished their build-out for lots of various reasons. I get that but I would like to talk about why if I was leading your company or heading up your marketing or sales I would highly encourage those individuals to finish their profile. […]
Read ArticleSeveral times in the last two days I have seen company pages that are not complete, not set up correctly, are mapped to individuals who don’t work there, and perhaps worse, company pages that don’t exist. I actually see smaller companies doing a better job than larger organizations and that reinforces the thought that […]
Read ArticleThe other day during a LinkedIn workshop someone asked if CEOs were using LinkedIn. He mentioned that he thought a lot of CEOs had incomplete and less than stellar profiles. He made a great point, one I completely agree. There are a lot of poor profiles on LinkedIn and many of them are owners, CEOs, […]
Read ArticleThere is a multitude of ways to create presence, interaction and new opportunities on LinkedIn. And, as LinkedIn continues to add to build-out, its value increases. The value LinkedIn provides is unparalleled, it’s business focus provides access and a freedom to be clear about your intent to create new opportunities, connect and be a resource. […]
Read ArticleIf you have read any of my blog posts you know I talk with salespeople everyday and I hear about what is working and what is not. I talk with business owners and CEOs who say their salespeople are struggling and can’t seem to get out of the slump. So what is it I hear […]
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