After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others. LinkedIn is a […]
Read ArticleIn my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]
Read ArticleI listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]
Read ArticleSitting in my office just a few miles from the Baltimore Ravens Training Facility, I’ve watched and read about LaMar Jackson being named this year’s NFL MVP. It got me thinking. Typically, we think of the CEO, Founder, President, or Owner as the MVP. They are the face of the business, the visionary, the risk-taker, […]
Read ArticleOr, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms that resonated with their often fleeting […]
Read ArticleYou’ve probably heard about LinkedIn’s stats. At least a few of them. Every day, millions of posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. Messages sent has increased 35% year over year. Weekly members who engage heavily […]
Read ArticleOn the in:dispensable podcast, Colleen McKenna shares her insights on the growing importance of mastering LinkedIn. She notes that a “top skill for salespeople and recruiters is the agility to use tech to become a better professional.” Show notes: 0:00 Introduction 0:15 Observations made after ten years talking about LinkedIn 1:12 Create a stellar, world-class […]
Read ArticleKatie Bush is the Business Development Manager at KatzAbosch, a leading certified public accounting, tax and consulting firm headquartered in Maryland. In today’s episode, Katie talks about why she helps others connect with the experts at KatzAbosch and others in the community. She serves as a “living LinkedIn” and takes that seriously! Show Notes: 0:00 […]
Read ArticleWe talk a lot about a person’s “why” at Intero. Each time we write a new profile or interview a new candidate, we are not only evaluating their skills, but seeking the heart of their work. What resonates more with you when you’re reading someone’s LinkedIn profile; the profile that reads like a resume or […]
Read ArticleSome CEOs are woefully behind on LinkedIn – both what it can do for their businesses and how to use it. These next three posts are directed squarely at CEOs and are meant to light a fire under them to finally start utilizing LinkedIn, as well as putting some strategy around it so you can […]
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