May
12

Two NEW Tips for Your LinkedIn Profile

posted on May 12th, 2020 by Colleen McKenna in Career,Branding with 1 Comment

In this brief video, I share two tips that I believe you should include on your LinkedIn profile ESPECIALLY if you are in a career transition or job search. Why? Moving ahead, the key pieces of information like the technology you know well (think Slack and Zoom not Excel and Word) and any work or […]

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May
06

Two Easy Recommendations for Better Outreach on LinkedIn

posted on May 6th, 2020 by Colleen McKenna in CEOs with 2 Comments

I’m trying out a new tool called Soapbox from Wistia.This is THE time to try new tools and ideas. Thanks, Teri Kinsella for the recommendation! Give something new a whirl this week and let me know how it goes. Also, would like to know if you like this format, email me and let me know, […]

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Apr
28

6 Tips for B2B Content Marketing During Coronavirus

posted on April 28th, 2020 by Colleen McKenna in Marketing,Publishing with 0 Comments

Did you catch our webinar on Getting Your Content Right with Yvonne Lyons from Right Source Marketing? If not, it’s right below! There isn’t a better content pro than Yvonne, period. Over the years, she has been my client, a colleague when content was called custom publishing, and most importantly, a great friend. While we […]

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Apr
22

A Little at a Time

posted on April 22nd, 2020 by Colleen McKenna in Mindset,General with 0 Comments

Whether you contribute to your organization, top or bottom line, read on, let this post encourage you. “Every single day I’m going to find a little bit of money, I’m going to save a little money, I’m going to generate a little bit of money.”Airbnb CEO Brian Chesky His words jumped out and resonated with […]

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Apr
15

Optimizing LinkedIn for Your Job Search

posted on April 15th, 2020 by Colleen McKenna in Career with 0 Comments

Please use LinkedIn for your job search. If you have been laid off or furloughed or know someone who has, this blog post and webinar may be of help to you. We created specific content so that you can enhance your LinkedIn presence and maximize your network. First, watch the webinar led by Jim Cusick, […]

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Apr
08

Tune In and Stay Current

posted on April 8th, 2020 by Colleen McKenna in Career,Development,General with 0 Comments

Well, this post is a little bit podcast, all video, and some real conversation. Right now, I’m just not hitting my stride in creating enough new content for all of our content initiatives and channels. Over the last month, we’ve developed quite a bit of new content for in:side, our membership site, new webinars and […]

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Apr
01

Being a First-Timer Means It’s Okay to be Just Okay

posted on April 1st, 2020 by Colleen McKenna in Mindset,CEOs,Professional Development with 0 Comments

Did you watch the 60 Minutes episode with Brené Brown? If not, please do.  Then download her new podcast, Unlocking Us and listen carefully. Process and consider her ideas and suggestions for a more meaningful understanding of FFT/TFT. This morning as I walked the dog, I spent 38 minutes awesome moments comforted, awed and refreshed […]

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Mar
18

Recommendations for Ways to Show You Care

posted on March 18th, 2020 by Colleen McKenna in Sales,Education,Marketing with 1 Comment

Is there anything that hasn’t been said about Covid-19? In many of the conversations I’ve had over the last few days, one of the most genuine and thoughtful comments was, “I find it hard to be strategic when it’s so chaotic.” Matt Culloty So true, Matt Culloty. I am sure that is how most of […]

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Mar
04

Do I Have to be on Social Media?

posted on March 4th, 2020 by Colleen McKenna in Social Media,Career,LinkedIn Essential with 0 Comments

After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others.  LinkedIn is a […]

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Feb
12

LinkedIn and 20 Minutes to the best PR

posted on February 12th, 2020 by Colleen McKenna in Hiring,CEOs,Development,LinkedIn Essential with 0 Comments

In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]

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