Since there are no bookstores left in my community, I’ve returned to one of my favorite childhood pastimes, the library. The library still fills me up and even more than a bookstore, it provides more opportunity than ever to try out books and magazines that when purchasing them, I would not. With my shopping tote […]
Read ArticleGaining traction and leveraging LinkedIn for business development or recruiting requires you build interest, influence, and action. It’s on you, not any other person. A client recently asked me to check their LinkedIn account and see if the person they assigned to manage their LinkedIn outreach was actually sending out connection requests and messaging. Connection […]
Read ArticleWhile LinkedIn.com rolls new features out randomly over time, Sales Navigator is releasing quarterly updates. Bravo, LinkedIn. If only LinkedIn did this across the board with all their products (LinkedIn.com, Recruiter and the mobile apps), their members would have a greater chance of mastering LinkedIn. Years ago, we’d race to post about new updates, features […]
Read ArticleI’ve unsubscribed from more than 557 email lists in the first three months of the year and have “rolled up” 332. Many of those I subscribed to over the years and I’ve decided enough is enough. I know the challenge of this too since we use email as a way to stay in touch, educate […]
Read ArticleDo you download content that makes you think? I do. While I’m interested in lots of varied information and am a sucker for a good headline, I know that I’ll be dropped into a sales funnel and a salesperson who most likely didn’t look at my LinkedIn profile or website will begin to send me […]
Read ArticleJust the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]
Read ArticleIt seems like our spring cleaning post might become an annual post. While the weather may not be consistently warm and sunny, it’s time to come out from the comfort of our homes and offices, look around and re-engage. Just the other day, I did a quick review of my 1st-degree connections in Baltimore and […]
Read ArticleBillboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]
Read ArticleI have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]
Read ArticleToday, focus on only share-worthy content. In my last post, Your “Like” is Not So Inspiring, I focused on how a “Like” is just not enough anymore. My intent was to encourage, and perhaps, inspire a more strategic pursuit of content sharing to increase your visibility and personal brand Not everything we post is epic […]
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