Sep
25

Stop, Think, and Be Sure Before You Connect on LinkedIn

posted on September 25th, 2018 by Colleen McKenna in Sales with 0 Comments

Who thinks of networking in macro or micro terms? Probably no one and that is why I want you to think about it that way. We are always asking clients about their networks. Who are you connected to? How well do you know them? Are they good referral sources for you? If you don’t know […]

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Sep
20

Employee Spotlight: Jameison Hyson

posted on September 20th, 2018 by Colleen McKenna in Intero Team with 0 Comments

For the next few weeks, we will be introducing a team member at Intero Advisory every Thursday. This week, we want you to meet Jameison Hyson. Sometimes, the ideas that seem so far-fetched and cause people to tilt their head, look up quizzically and politely smile with an “Oh, that’s an interesting idea,” are the ideas […]

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Sep
11

You Need to Define, Recognize, and Engage Your Buying Community

posted on September 11th, 2018 by Colleen McKenna in Sales with 0 Comments

There was a side conversation in a recent LinkedIn workshop that caught my attention. I usually hear a comment or question that sticks with me for a few days, and as I flip it around in my head, I realize there’s something we should untangle and rethink. Our workshop host, let’s call him “Sam”, dressed […]

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Sep
06

Take the Chaos out of LinkedIn, Introducing in:side

posted on September 6th, 2018 by Colleen McKenna in General with 0 Comments

Sometimes stepping back to understand your customer, how they think, what they need and how you can best deliver your services is vital. It’s critical that we continue to provide value and high-touch to current and potential customers. Stepping back and observing stretches us so we can continue to grow and remain relevant in a […]

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Aug
28

The Seven Lies People Tell Themselves

posted on August 28th, 2018 by Colleen McKenna in CEOs,Leadership,Marketing,Profile Development,Sales,Social Selling,Your Network with 0 Comments

A repost from January 30, 2018. We wanted to reshare this post because it has been relevant to our series of sales posts. We also wanted to reiterate the importance of becoming familiar with LinkedIn and other social/business platforms in order to adapt to the new norm of doing business: online. Seven Lies People Tell […]

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Aug
21

Is Your Sales Process Stuck, Old, and Tired?

posted on August 21st, 2018 by Colleen McKenna in General,Professional Development,Sales with 0 Comments

Stuck working in a sales position where you’re expected to make cold calls from your city’s business journal’s “Book of Lists”, purchased lists from a broker, association member roster or chamber? Notice the word “stuck.” It’s the operative word in the sentence. If your sales process has not evolved continually over the last few years, […]

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Aug
14

Just How Digitally Literate Are Your Salespeople?

posted on August 14th, 2018 by Colleen McKenna in Career,CEOs,General,Sales with 0 Comments

During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slice of a much larger sales process? […]

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Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Jul
24

LinkedIn’s Greatest Vulnerability is You, the Customer

posted on July 24th, 2018 by Colleen McKenna in CEOs,General with 0 Comments

As a long time LinkedIn evangelist, I write this post not with malice but with sheer and utter frustration. I am the first one to remind the people that we are simply borrowing LinkedIn’s platform and it’s theirs to build any which way they choose. However, there are things beyond understanding. A client called last […]

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Jul
17

How to Clean Up Your LinkedIn Company Page

posted on July 17th, 2018 by Colleen McKenna in Branding,Career,CEOs,LinkedIn Essential,Recruiting | Hiring with 0 Comments

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” or “We don’t have employees in that city or […]

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Check out our LinkedIn Mastery site, in:side, for all of our best practices. Dismiss