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Mar
04

Do I Have to be on Social Media?

posted on March 4th, 2020 by Colleen McKenna in Career,LinkedIn Essential,Social Media with 0 Comments

After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others.  LinkedIn is a […]

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Feb
12

LinkedIn and 20 Minutes to the best PR

posted on February 12th, 2020 by Colleen McKenna in CEOs,Development,Hiring,LinkedIn Essential with 0 Comments

In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]

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Feb
05

If You Don’t Have LinkedIn Proximity, You’re Missing Out

posted on February 5th, 2020 by Colleen McKenna in Essential,LinkedIn Essential,Profile Development with 0 Comments

I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks.  Proximity is defined as nearness in space, time, or relationship.  We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]

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Jan
29

Your Recruiting MVP Makes a Difference

posted on January 29th, 2020 by Colleen McKenna in CEOs,Mindset,Strategy with 0 Comments

Sitting in my office just a few miles from the Baltimore Ravens Training Facility, I’ve watched and read about LaMar Jackson being named this year’s NFL MVP. It got me thinking. Typically, we think of the CEO, Founder, President, or Owner as the MVP. They are the face of the business, the visionary, the risk-taker, […]

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Jan
15

Your LinkedIn Indifference May Leave Your Company in The Dust

posted on January 15th, 2020 by Colleen McKenna in Branding,CEOs,Development,Hiring with 0 Comments

Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms that resonated with their often fleeting […]

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Jan
08

Have You Missed the Window of Opportunity on LinkedIn?

posted on January 8th, 2020 by Colleen McKenna in Leadership,LinkedIn Essential,Sales with 1 Comment

You’ve probably heard about LinkedIn’s stats. At least a few of them. Every day, millions of posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. Messages sent has increased 35% year over year. Weekly members who engage heavily […]

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Jan
06

More Than a Resolution

posted on January 6th, 2020 by Colleen McKenna in CEOs,Mindset with 0 Comments

On the in:dispensable podcast, Colleen McKenna shares her insights on the growing importance of mastering LinkedIn. She notes that a “top skill for salespeople and recruiters is the agility to use tech to become a better professional.” Show notes: 0:00 Introduction 0:15 Observations made after ten years talking about LinkedIn  1:12 Create a stellar, world-class […]

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Dec
30

Connecting is More Than An Introduction

posted on December 30th, 2019 by Colleen McKenna in Sales,Your Network with 0 Comments

Katie Bush is the Business Development Manager at KatzAbosch, a leading certified public accounting, tax and consulting firm headquartered in Maryland. In today’s episode, Katie talks about why she helps others connect with the experts at KatzAbosch and others in the community. She serves as a “living LinkedIn” and takes that seriously! Show Notes: 0:00  […]

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Dec
19

So, Why Do You Do the Work You Do?

We talk a lot about a person’s “why” at Intero. Each time we write a new profile or interview a new candidate, we are not only evaluating their skills, but seeking the heart of their work. What resonates more with you when you’re reading someone’s LinkedIn profile; the profile that reads like a resume or […]

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Dec
12

LinkedIn for CEOs

posted on December 12th, 2019 by Colleen McKenna in CEOs,Leadership,Strategy with 0 Comments

Some CEOs are woefully behind on LinkedIn – both what it can do for their businesses and how to use it. These next three posts are directed squarely at CEOs and are meant to light a fire under them to finally start utilizing LinkedIn, as well as putting some strategy around it so you can […]

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