Sep
30

Coming Soon: It’s Business, Not Social™

posted on September 30th, 2020 by Colleen McKenna in General,LinkedIn Essential with 1 Comment

From the Author: Over the years, people have suggested that I write a book. My answer was always the same, “No way.”  How would I possibly fit that in?  So many of my colleagues published books about using LinkedIn and quickly found their book out of date because LinkedIn launched an update or added or […]

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Aug
19

You Being Rogue on LinkedIn Yields LIttle to No Results

posted on August 19th, 2020 by Colleen McKenna in Branding,LinkedIn Essential,Personal Branding with 1 Comment

I have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network, and increased visibility. A proven process, that series of actions or steps taken to achieve a particular end, delivers the […]

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Aug
05

Did You Know That LinkedIn Ranks as the Most Trusted Social Site?

posted on August 5th, 2020 by Colleen McKenna in LinkedIn Tools | Apps,Professional Development with 0 Comments

Even when people mention that LinkedIn feels a bit softer, more social than it used to, it still remains, according to Business Insider, the site people go to for information and I dare say, even news. Business Insider bases its results on six Pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.  LinkedIn held the top […]

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Jul
29

Why You Need to be Careful Automating Your LinkedIn Lead Generation

posted on July 29th, 2020 by Colleen McKenna in Strategy,Your Network with 0 Comments

Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach.  I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m not a likely prospect. Knowing […]

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Jul
22

Why I Use Grammarly

posted on July 22nd, 2020 by Colleen McKenna in CEOs,Essential with 0 Comments

Whether communicated in 140 characters or thousands of words, the written word creates and leaves an impression. I write a lot. I’m sure you do too. From emails, proposals, to blog posts, I’m a typing fiend, but I’m not sure I would consider myself a writer. Everything I write, including my emails, is edited. My […]

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Jun
24

I’m a fan of the LinkedIn “Send” Button

posted on June 24th, 2020 by Colleen McKenna in Content,LinkedIn Essential,Recommend with Comments Off on I’m a fan of the LinkedIn “Send” Button

Sharing content on LinkedIn is always a hot topic. It is essential to share content with intention and focus on engagement.  View the video below and check out our past blog posts with a focus on content.     Using Content to Add Value 6 Tips for BTB Content Marketing During Coronavirus Sharing Content on […]

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Jun
17

I Want to Share Your Posts Just Not All of Them

posted on June 17th, 2020 by Colleen McKenna in Development,LinkedIn Essential,Your Network with Comments Off on I Want to Share Your Posts Just Not All of Them

“I’m often included in other people’s LinkedIn posts and assume it’s because they want me to engage with their content and share it with my network. What are your thoughts on that?” This question posed by one of our in:side members during a group coaching call generated some excellent conversations and follow-up emails. When you […]

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