Apr
30

CEOs Wish and Hope No More; Use LinkedIn the Right Way

posted on April 30th, 2019 by Colleen McKenna in CEOs,Mindset,Professional Development with 0 Comments

Gaining traction and leveraging LinkedIn for business development or recruiting requires you build interest, influence, and action. It’s on you, not any other person. A client recently asked me to check their LinkedIn account and see if the person they assigned to manage their LinkedIn outreach was actually sending out connection requests and messaging. Connection […]

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Apr
23

What You Need to Know About the Q1 2019 Sales Navigator Updates

posted on April 23rd, 2019 by Colleen McKenna in LinkedIn Tools | Apps,Sales,Sales Navigator with 0 Comments

While LinkedIn.com rolls new features out randomly over time, Sales Navigator is releasing quarterly updates. Bravo, LinkedIn. If only LinkedIn did this across the board with all their products (LinkedIn.com, Recruiter and the mobile apps), their members would have a greater chance of mastering LinkedIn. Years ago, we’d race to post about new updates, features […]

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Apr
16

Get Unroll.me and Reclaim Your Inbox

posted on April 16th, 2019 by Colleen McKenna in General,LinkedIn Tools | Apps with 0 Comments

I’ve unsubscribed from more than 557 email lists in the first three months of the year and have “rolled up” 332. Many of those I subscribed to over the years and I’ve decided enough is enough. I know the challenge of this too since we use email as a way to stay in touch, educate […]

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Apr
02

The Risk and Reward of Your Employees Looking Good on LinkedIn

posted on April 2nd, 2019 by Colleen McKenna in CEOs,Development with 0 Comments

Just the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive to recruiters and […]

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Mar
05

The Most Important 2000 Characters on Your LinkedIn Profile

posted on March 5th, 2019 by Colleen McKenna in Branding,Development,General,Profile Development with 0 Comments

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

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Feb
26

Living The Dream Is Not Just A Cliché

posted on February 26th, 2019 by Colleen McKenna in CEOs with 0 Comments

I have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]

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Feb
19

Are You Sure Your Content is Share-Worthy?

posted on February 19th, 2019 by Colleen McKenna in Personal Branding,Strategy with 0 Comments

Today, focus on only share-worthy content. In my last post, Your “Like” is Not So Inspiring, I focused on how a “Like” is just not enough anymore. My intent was to encourage, and perhaps, inspire a more strategic pursuit of content sharing to increase your visibility and personal brand Not everything we post is epic […]

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Jan
29

Your “Like” is Not So Inspiring

posted on January 29th, 2019 by Colleen McKenna in CEOs,General with 0 Comments

I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]

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