No More Spray and Pray – Sell Smarter – Account-Based Sales
Spaghetti on a wall works for lots of sales professionals. However, buyers are savvy and want the information to be relevant and add immediate value. Random messages with little value or context dilutes a person or company’s reputation and brand position.
Account-based Marketing and Sales Drive Greater Deal Value
Many of our clients have adopted an account-based marketing and sales approach and are jazzed about introducing LinkedIn Sales Navigator into their process. User-generated and filtered information provides the insight, entry points, and potential connections clients need as they build their account-based marketing and sales process. If you are not using Sales Navigator for ABM/ABS, […]
A Guide to the Most Important B2B Marketing Terms and Their Definitions
B2B marketing is a broad area and depending on the size of the organization – some terms may know and used whiles others aren’t. Presuming we all mean the same thing when we toss around marketing terms can be problematic. Worse, it can alter expectations, muddy how results are viewed and judged, and undermine the […]
Attracting Better Opportunities through a Full-Funnel Marketing Strategy
A full-funnel marketing strategy is an approach to marketing that focuses on moving potential customers through the various stages of the customer journey, from awareness to consideration to conversion. The goal is to ultimately convert potential customers into paying customers by providing them with relevant and valuable information and experiences throughout their journey. Too often […]
Create a Better LinkedIn Company Page and Start Marketing Confidently
“What’s the point of a LinkedIn company Page?” “It doesn’t really do anything.” “My marketing agency told us we need to run ad campaigns, but it seems so expensive and complicated.” “What’s the best campaign to run? How much do I need to spend?” These are common questions and comments from leaders, marketers, and recruiters. […]
How Well Are You Executing Your Recruiting and Retention Strategy?
Key Takeaways: 1. You are not setting your recruiting process or teams up for success. 2. Most recruiters/hr professionals do not have the time or ability to recruit proactively. 3. Pipelining should be a consistent activity. Be proactive, not reactive, to yield desired results. Attracting and retaining talent is difficult in a tight labor market. […]
15 Ways to Build Your LinkedIn Content to Attract Candidates and Buyers
Key Takeaways: 1. Candidates and buyers expect a certain level of sophistication and proficiency from you on LinkedIn. 2. Content is a key strategy for SEO and PR. 3. Encouraging your employees to shape their personal brand may be daunting, however, it is necessary to further your message and create credibility. Content can be a […]
The Key to Greater Employee Advocacy on LinkedIn? Invest.
Over the last three months, we’ve covered mindset, LinkedIn profile updates and buildouts, relevance, and the importance of your employee’s networks. Each topic is essential and often overlooked by leadership, marketing, and recruiting teams. While focusing on the individual, LinkedIn also provides a collective view of the organization. For small to mid-sized businesses and nonprofits, […]
Why You Need Your Employee’s LinkedIn Network
Key takeaway Maybe your LinkedIn Company Page followers aren’t the metric you should be paying the most attention to on LinkedIn. Most organizations boast that one of their key differentiators is their people. People. People. People. And, most employees want to work for a company whose culture aligns with their values. Culture. Culture. Culture. In […]
How Companies Can Increase Their Digital Voice
KEY ACTIONS Acknowledge that others use LinkedIn to vet and verify you (and, your colleagues and teams.) Craft a plan to gain best practices so that you can maximize LinkedIn for your branding and business initiatives. Triage your current LinkedIn profile and network. LinkedIn Profiles, remain some of the MOST underwhelming, underperforming, and boring digital […]
